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Graphic identity Standards

Graphic identity Standards

The Guide to YSU Graphic Identity Standards

This guide will help establish a consistent visual identity for Youngstown State University through the use of the new YSU wordmark. It contains a variety of examples to assist you in using the wordmark and other elements to develop printed and electronic materials that contribute to a unified, coherent public image for the University.

The Office of Marketing and Communications will provide assistance to anyone who needs clarification of the Graphic Identity Standards or guidance in implementing them.

Visual communications that emanate from YSU must comply with the principles set forth in this document. Any variations on these standards must be submitted well in advance of the production deadline to the Office of Marketing and Communications. In some cases where agreement on the variation cannot be reached or the variation has institutional implications, the request will be forwarded to the Graphic Identity Standards Advisory Committee. That committee will meet on an as-needed basis to determine if the requested variation lies within acceptable parameters for the University’s graphic identity. The committee is composed of representatives from the following departments: Marketing and Communications, Student Affairs, Intercollegiate Athletics, Alumni, Development, Media and Academic Computing

The Office of Marketing and Communications is located in Room 133 Tod Hall and can be reached at 330-941-3519.

What is subject to these standards?

All visual communications that represent Youngstown State University in an official way, and are paid for in part or wholly by the University or by pubic or private grant monies awarded to the University.

Visual communications include, but are not limited too
• Publications and collateral materials (posters, postcards, flyers)
• Business cards, letterhead, envelopes, memo forms.
• Advertisements
• Signs
• Web sites, other forms of electronic media, e.g. television, video, CD/DVD.

 


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