Graphic identity Standards
Graphic identity Standards
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Graphic identity Standards Graphic identity Standards | |
| The YSU Logo The traditional YSU logo The YSU logo may continue to be used in conjunction with the new wordmark, but in a secondary position. (It, like the wordmark, is not to be used in the return address on a mailer.) The traditional logo may combined with other graphic elements, but the words Youngstown State University may not appear underneath it, as they did in the past. Special Logos Special logos for events, anniversaries, and the like may be designed for use in promotional materials if they work in conjunction with the YSU wordmark. The use of special logos for a specific program or event just be limited to a defined period of time and approved in advance by the Graphic Identity Standards Advisory Committee. Official YSU Colors
However, the Office of Intercollegiate Athletics may choose to use Pantone 185, which contains more yellow and is a brighter red. University Seal |
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has been the mark of the University for the past 25 years, and it became
a highly recognizable symbol of YSU to local audiences. But because the
words Youngstown State University underneath that logo are difficult,
if not impossible, to read at small sizes and in certain important contexts—for
example in television and billboard advertisements—the logo has
little meaning outside YSU’s traditional market area. As the University
has expanded its reach, it has become necessary to establish a graphic
identity mark that clearly identifies the institution to all audiences.
