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Graphic identity Standards
Graphic identity Standards
The University letterhead, envelopes, and business cards will be laid out in Media and Academic Computing in accordance with the designs shown here. Requests for variations of these layouts must be approved by the Office of Marketing and Communications. The requestor may appeal the decision of that office to the Graphic Identity Standards Advisory Committee.
A few campus entities with distinct identities will be permitted to include their own unique logos on their stationery and business cards. The offices are WYSU-FM, Metro College, SMARTS.
If other offices wish to make a case for incorporating a unique logo on their stationery, such a request must be submitted to the Graphic Identity Standards Advisory Committee.
Envelopes may include special logos and messages for a particular mailing , provided they have been approved by the US Postal Service for appropriate placement on the envelope. It is important to contact the Mailroom supervisor to have designs and placement approved by the USPS prior to printing to assure its successful passage through the US postal system.
and Fax Forms
Telephone message pads are available in the new format from Central Stores. Personalized routing slips are may be ordered through Media and Academic Computing, where they will be prepared for YSU Printing Services in the prescribed format.
The Penguin, unique among university mascots, has a long history at YSU, and the university and surrounding community have an emotional attachment to the figure. “Pete” has been used for decades to symbolize athletics and school spirit. Over the years, the Penguin has been graphically rendered in many ways, but the Graphic Identity Standards Committee seeks to make only minor tune-ups to the image. The Office of Marketing and Communications contracted with an area artist to make minor changes to the mascot graphic. This is the Pete that should be used in all future appearances of the Penguin graphic.
Downloadable artwork for both single-color and three-color images is available.
The Pete Penguin mascot is undeniably appealing, and it has considerable cachet with a wide range of audiences. For that reason, it should be used only in those places where its appeal as a mascot does not interfere with the serious identity of the University as an institution of higher learning. The Penguin should be used primarily to symbolize the University’s athletic programs, student activities, and co-curricular activities.
Variations to the Mascot
Variations to the Penguin are to be approved in advance of production by the Office of Marketing and Communications. In the event that an organization wishes to dispute the judgment of that office, an appeal can be made to the Graphic Identity Standards Advisory Committee.
The Graphic Identity Standards Committee will
continue its work to include, support and provide campus signage.