UNIVERSITY STATIONERY

The University letterhead, envelopes, and business cards will be laid out in Media and Academic Computing in accordance with the designs shown here. Requests for variations of these layouts must be approved by the Office of Marketing and Communications. The requestor may appeal the decision of that office to the Graphic Identity Standards Advisory Committee.

A few campus entities with distinct identities will be permitted to include their own unique logos on their stationery and business cards. The offices are WYSU-FM, Metro College, SMARTS.

If other offices wish to make a case for incorporating a unique logo on their stationery, such a request must be submitted to the Graphic Identity Standards Advisory Committee.

Business Card

Letterhead may include a unique graphic—e.g., for an anniversary or an accreditation—in the lower lefthand corner of the department’s letterhead. The graphic may not be included on the business card.

Envelopes may include special logos and messages for a particular mailing , provided they have been approved by the US Postal Service for appropriate placement on the envelope. It is important to contact the Mailroom supervisor to have designs and placement approved by the USPS prior to printing to assure its successful passage through the US postal system.

Memorandum and Fax Forms
Templates for the Interoffice Memorandum and Fax Forms are also available. Departments are asked to retain the fax format, while incorporating names of staff and faculty members in the department.

Telephone message pads are available in the new format from Central Stores. Personalized routing slips are may be ordered through Media and Academic Computing, where they will be prepared for YSU Printing Services in the prescribed format.

UNIVERSITY MASCOT

The Penguin, unique among university mascots, has a long history at YSU, and the university and surrounding community have an emotional attachment to the figure. “Pete” has been used for decades to symbolize athletics and school spirit. Over the years, the Penguin has been graphically rendered in many ways, but the Graphic Identity Standards Committee seeks to make only minor tune-ups to the image. The Office of Marketing and Communications contracted with an area artist to make minor changes to the mascot graphic. This is the Pete that should be used in all future appearances of the Penguin graphic.

black & white	four color

Colors
The Penguin logo is to be reproduced in black and white, or in the following colors only:

Downloadable artwork for both single-color and three-color images is available.

The Pete Penguin mascot is undeniably appealing, and it has considerable cachet with a wide range of audiences. For that reason, it should be used only in those places where its appeal as a mascot does not interfere with the serious identity of the University as an institution of higher learning. The Penguin should be used primarily to symbolize the University’s athletic programs, student activities, and co-curricular activities.

Variations to the Mascot
Student organizations may wish to alter the Penguin logo to express something about their purpose, e.g., an engineering group may wish to have Pete wear a hard hat. Such variations are permitted, provided the facial expression of the Penguin does not change; the Penguin is not engaged in any illegal activity

Variations to the Penguin are to be approved in advance of production by the Office of Marketing and Communications. In the event that an organization wishes to dispute the judgment of that office, an appeal can be made to the Graphic Identity Standards Advisory Committee.

NEXT STEPS

The Graphic Identity Standards Committee will continue its work to include, support and provide campus signage.

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