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Youngstown State University Athletic
“Corporate Partner Program” provides
sponsors an Effective and
Fun alternative to reach fans,
consumers, and clients at a very
affordable investment. Numerous
local, regional and national
companies have enjoyed Positive
Results with a YSU
partnership. An association with
Youngstown State University and the
college athletic atmosphere provides
companies with a unique opportunity
to have their message reach the
great fans and alumni of this area.
YSU has almost 7,000 season ticket
holders total in the sports of
football and basketball.
Corporate Partners
benefit from an association with
Youngstown State University. Your
backing is an important
Investment in the future of our
students and our community. YSU
athletics offers a “FAN”tastic
opportunity to target market a loyal
audience that is willing to pay for
goods and services. YSU’s
Corporate Sponsors play a vital role
in the success of our Athletic
Programs and will help shape the
future of Penguin Athletics. The YSU
Athletic Marketing staff prides
itself on fulfillment of each
sponsor’s package. Your association
with YSU Athletics will guarantee
you an enjoyable, easy-to-execute
and valuable sponsorship
presence. The Marketing Staff works
with each sponsor to execute each of
the sponsor elements to the highest
level.
Companies who enter into a partnership
with YSU can expect to reap numerous
dividends through their agreement,
designed to have both parties emerge
as winners.
The Youngstown State University Coaches stress teamwork to
the student-athletes, this has
provided the foundation for the
school’s success on and off the
fields of competition. Just
like our teams, the YSU Athletic
Marketing Staff provides the best
possible “TEAMWORK” with our
Corporate Sponsors. We
will work to ensure the partnership
is a success for all involved - from
the first meeting through the
season-long execution of the
sponsorship. YSU brings a passion
for Sports Marketing to the table
and will strive to provide a
creative package to reach our loyal
fans and help your company achieve
its marketing objectives.
Athletic Marketing Objective
At YSU, our objective is to build PARTNERSHIPS with
local, regional and national businesses that will blossom into “LASTING
RELATIONSHIPS” over the years. We are interested in providing Penguin sponsors
with a Sponsorship Program that can incorporate broadcast media, Penguin Power
Gameday Program and Basketball Tip-Off Program, stadium and arena signage,
season, group and promotional tickets, game promotions and access to a campus
that attracts 15,000+ students, faculty, staff and visitors each day.
• YSU’s Corporate
Partner Program is predicated upon value for the participating company.
• Sponsor programs will be custom built and executed with
added “Value” to the sponsor.
• YSU’s sponsors help shape and advance the Future of Penguin
Athletics.
• Penguin sponsors INVEST in the student-athletes.
Attendance Trends
While the YSU
Football Team has enjoyed tremendous success on the field, that excitement has
translated into fans attending games at Stambaugh Stadium in record numbers. YSU
has led the Gateway Football Conference in home attendance each year it has been
in the league, beginning with the 1997 season. Record crowds provide an exciting
venue for Stadium Signage Partners, Penguin Power Program Advertisers,
Hospitality Tent Holders and Gameday Sponsors
Tickets
The single-best way to enjoy exciting NCAA College Football
and Basketball is “IN-PERSON”. YSU offers the best ticket price in major college
athletics through season, group and individual game tickets. Companies and
organizations can utilize season tickets for employees, families, clients and
customers. A Group outing for Penguin Football or Basketball is a great way to
enjoy a day with co-workers, families and friends. Information on both football
and basketball tickets are available through the YSU ticket brochures.
Team Schedule Cards/Ticket Brochures
These multiple
impression vehicles features your company’s four color logo placed on the back
panel of either the team schedule cards or ticket brochures. Printed for
YSU football and Men’s and Women’s basketball, the team schedule cards and
ticket brochures are distributed to YSU fans and local businesses throughout the
Youngstown-Warren and Sharon region. Sponsors can select a specific
quantity of schedule cards and may also include a perforated coupon panel which
includes a “special offer” to the fans/consumers.
Title Game Sponsor
Being a gameday
sponsor of a YSU football or basketball game gives your company the chance to
maximize its exposure and association with YSU Athletics.
As a Title Game Sponsor, your company will receive:
• A minimum of 100 game tickets for the game (Option for
additional game tickets or hospitality tent
• Mentions and logo placement in all media avenues used to
promote the game your company is sponsoring including newspaper ads, radio
commercials, in-game mentions on the Penguin Sport Radio network, and in the
gameday football program or basketball program
• Additional recognition with any media partners
co-sponsoring the game with your company including mentions and logo placements
in any TV commercials run by the local affiliates
• Public Address announcements during the game highlighting
your company’s sponsorship of the game
• Recognition in the gameday football program and basketball
scorecard of the game your company is sponsoring
• A 3’x 8’ banner provided by your company will be displayed
in a highly-visible area in the stadium or arena on gameday
• Opportunity to sponsor a premium item handed out to fans at
the game featuring your company’s logo on the item (Production Cost of item
incurred by sponsor)
• Display areas can be set up inside Stambaugh Stadium or
Beeghly Center allowing your company the opportunity to distribute information
and/or product sample
Promotions and Premiums
In-Game Promotions, fan contests and souvenir give-a-ways are
a fun way for your company to get involved with YSU Athletics. The YSU Marketing
Department will work with the sponsor on creating a unique idea that will
increase exposure and brand awareness for your company through the popularity of
YSU Athletic sporting events.
Companies have the ability to participate in single-game or
season-long fan contests with “in-location sign-up. All contests are
supported by YSU through PA announcements, in-game radio tags and gameday
program mentions.
Companies can also reach area fans and consumers through
premium give-a-way souvenirs such as mini-footballs, basketball, schedule
magnets, team pictures, schedule posters, pom-poms, trading cards and other
items featuring YSU and your logo.
Additional Opportunities
• Internet Advertising
– YSU Athletic Web Page
• Ticket Backs – Football/Basketball Coupons
• Youth Ticket Program
• Press Conference Banner
• Tailgate/Parking Passes – Football/Basketball Coupons
• Stambaugh Stadium Will-Call Tent
• Stambaugh Stadium Fan Assistance Center
• Penguin Sports Schedule Boards
• Display areas/kiosks
• Product Sampling
• Penguin Club Membership
• Endowed Athletic Scholarships
• YSU Car Coach Program
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