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Department of Accounting

Requirements | Undergraduate courses | Faculty & Staff

Accounting is the language of business that opens the door to success in every company and organization. Today's CPAs (Certified Public Accountants) are Chief Financial Officers, Managing Partners, Controllers, and Presidents. They work with professional athletes, track down criminals for the FBI, finance your favorite movies, and take care of every kind of business each and every day. Accountants are financial planners that help their companies and clients set a path for the future. In essence, accountants run the business world and there is no sign of them slowing down. "According to the Bureau of Labor Statistics, employment of accountants and auditors will continue to grow through the next decade." Chances are, regardless of what you're looking for, you can't go wrong with an accounting degree. The opportunities are endless.

Employers of Recent Graduates Include: Anness, Gerlach & Williams; Auditor's Office/State of Ohio in Youngstown; Auditor¸s Office/State of Ohio in Columbus; Cohen & Company; Deloitte & Touche in Cleveland; Deloitte & Touche in Pittsburgh; Ernst & Young in Cleveland; Hill, Barth & King; Internal Revenue Service; National City Bank; Packer Thomas, LLP; Price Waterhouse Coopers in Pittsburgh; Schroedel, Scullin & Bestic, LLC and Yurchyk & Davis, CPA's.

Accounting Degrees:

Associate in Arts (A.A.), Accounting Concentration Bachelor of Science in Business Administration (B.S.B.A.), Accounting Master of Business Administration (M.B.A.), Accounting Concentration Executive Master of Business Administration (E.M.B.A.), Accounting Concentration

The B.S. in B.A. in accounting, coupled with the M.B.A., enable students to meet the new requirement for CPA eligibility. The department chair, Dr. Raymond Shaffer, can be reached at (330) 941-3196.

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B.S. in B.A Accounting General Education Requirements

The General Requirements (GER) courses are in Writing, Oral Communications, the Natural Sciences, Mathematics, Societies & Institutions, Artistic & Literary Perspectives and Personal & Social Responsibility. These courses provide students with a broad-range of education that will provide a base of knowledge to better enable students to develop the analytical skills needed in the world of business.

General Education Requirements (GER)

English 1550, Writing I & English 1551, Writing II
Philosophy 2625, Introduction to Professional Ethics
Artistic & Literary Perspectives Elective(s)
Comst 1545, Communication Theory & Practice
Natural Science Electives
Societies & Institutions
Psychology 1560, General Psychology
GER Elective (Artistic & Literary Perspectives or Natural Science Elective)

II. Business Tool Courses in mathematics, economics, accounting, statistics and legal environment are the Tools necessary to prepare students for the Upper Division Business Courses.

Business Tool Courses
Business 1500, Dynamics of U.S. & Global Business
Math 1548, College Business Math 1
Math 1549, College Business Math 2
Economics 2610, Principles 1
Economics 2630, Principles 2
Management 2604, Legal Environment of Business
Accounting 2602, Financial Accounting
Accounting 2603, Managerial Accounting
Economics 3780, Business & Econ Statistics AND Economics 3781, Econ Statistics Workshop

III. Business Core Courses
The Business Core Courses are introductory and capstone in Finance, Management, and Marketing. These 3700 level courses introduce students to the various fields of business. Management 4850 is the capstone course, which is the synthesis of prior business courses.

All Business Core Courses require a Permit or a Declared Major.
Fin 3720, Business Finance
Mkgt 3703, Marketing Concepts and Practices
Mgt 3725, Fundamentals of Management
Mgt 4850, Strategic Management & Leadership

Business Core Permits
Bachelor of Science in Business Administration (B.S. in B.A.) degree-seeking students must have a declared major in order to register for Finance 3720, Management 3725 and Marketing 3703. Management 4850 requires a course permit. It is the capstone course for all business majors. Permits for Management 4850 are distributed by the WCBA academic advisors.

A.A. Degree:  Suggested First-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
English 1550, Writing 1 Math 1548, Business Math 1 Econ 2610, Principles 1 Artistic & Literary Perspective Elective Natural Science Elective Bus 1500, Dynamic of U.S. & Global Business	English 1551, Writing 2 Phil 2625, Intro to Professional Ethics Econ 2630, Principles 2 Psych 1560, General Psychology Artistic & Literary Perspective Elective Acctg 2602, Financial Accounting
18 Semester Hours	18 Semester Hours

Suggested Second-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
Business Core Course Mgt 2604, Legal Environment of Business Acctg 2603, Managerial Accounting Econ 3780, Bus & Economic Statistics Econ 3781, Economic Statistics Workshop Laboratory Science Elective	Business Core Course Concentration Area Course Concentration Area Course Concentration Area Course Artistic & Literary Perspective Elective English Literature Elective
18 Semester Hours	18 Semester Hours

*Suggested schedules do not include developmental courses.


Accounting Concentration Requirements for Associate Degree

Select three (3) courses from the following:
Accounting 3701, Intermediate Accounting 1
Accounting 3702, Intermediate Accounting 2
Accounting 3709, Accounting Info Systems
Accounting 3711, Cost Accounting
Accounting 3721, State & Local Taxes

See the Schedule of Undergraduate Courses on the YSU web page for a listing of classes at www.ysu.edu.

B.S.B.A Degree:  Suggested First-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
ENGL 1550, Writing 1 MATH 1548, Business Math 1 BUS 1500, Dynamics of U.S. & Global Business Laboratory Science Elective ECON 2610, Principles 1	ENGL 1551, Writing 2 MATH 1549, Business Math 2 PSYCH 1560, Gen. Psychology Artistic Literary Persp. Elective ECON 2630, Principles 2
16 semester hours	16 semester hours

Suggested Second-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
MGMT 2604, Legal Envt. of Bus. 1 PHIL 2625, Intro to Professional Ethics ACCTG 2602, Financial Accounting COMM 1545, Communication Theory & Practice Artistic & Literary Elective CSIS 1590 (for MIS majors)	ECON 3780, Bus. Econ. Statistics ECON 3781, Bus. Econ. Statistics Workshop ACCTG 2603, Man. Accounting Artistic/Literary Perspective or Natural Science Elective Natural Science Elective Societies & Institutions Elective
18 semester hours	17 semester hours

Accounting Major Suggested Third Year Schedule

FALL SEMESTER	SPRING SEMESTER
FIN 3720, Business Finance ACCTG 3701, Intermediate Acnting 1 ACCTG 3711, Cost Accounting MKTG 3703, Marketing Concept & Practice	ACCTG 3702, Inter. Accounting 2 ACCTG 3709, Acctg. Info. Systems MGT 3725, Fund. of Management MGT 3714, Legal Env. Of Bus. 2 Business Upper Div. Elective
14 semester hours	16 semester hours

Accounting Major Suggested Fourth Year Schedule

FALL SEMESTER	SPRING SEMESTER
MGMT 4850, Strategic Mgt. ACCTG 4801, Advanced Accounting ACCTG 4813, Federal Taxation Business Upper Division Elective Non-Business Elective	ACCTG 4808, Auditing Non-Business Elective Business Upper Division Elective ACCTG Elective
16 semester hours	14 semester hours

Accounting Major

Accounting 3701, Intermediate Accounting 1
Accounting 3702, Intermediate Accounting 2
Accounting 3709, Accounting Info Systems
Accounting 3711, Cost Accounting
Accounting 4801, Advanced Accounting
Accounting 4808, Auditing
Accounting 4813, Federal Tax
Management 3714, Legal Env of Bus 2

Accounting Minor

Acctg 2602 Financial Accounting Acctg 2603 Managerial Accounting Acctg 3701 Intermediate Accounting 1 Acctg 3702 Intermediate Accounting 2 Acctg 3711 Cost Accounting Accounting Elective Total Semester Hours:

3 3 4 3 3 1-3 18-20

Business Minor

Acctg 2602 Financial Accounting Acctg 2603 Managerial Accounting Mktg 3703 Mktg Concepts & Practices Fin 3720 Business Finance Mgt 3725 Fundamentals of Mgt Mgt 3761 Information Systems for Mgt Mgt 3737 Management Science Total Semester Hours

3 3 4 3 3 3 3 22

Pre-MBA Minor

Fin 6900 Fin Acctg/Finance Decision Mktg 6900 Foundations of Mktg Mgt 6900 Foundations of Mgt Mgt 6916 Quant Analysis for Bus Mgt 6917 Information Systems for Mgt Econ 6900 Statistical Problems or Econ 3780/3781 Bus/Econ Stats/Wkshp Econ 6901 Basic Economic Analysis or Econ 2610/2630 Principles I/II Total Semester Hours

4 2 2 2 2 3 5 3 6 18-23

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Accounting Courses

1503. Elementary Accounting. Principles, concepts, and terminology related to the accounting cycle. Examination of procedures related to control of cash and payroll activities. Does not fulfill WCBA requirements. 3 s.h.

2600. Accounting Field Experience. Internship and /or cooperative education experiences in accounting. Students may be assigned to corporate, nonprofit, or government entities on a semester basis. Can repeat this course once for a different field experience. Prereq.: 2.5 GPA, department approval, sophomore standing. 1 s.h.

2602. Financial Accounting. Study of the accounting cycle and generally accepted accounting principles including preparation of financial statements. Prereq.: Sophomore standing. 3 s.h.

2603. Managerial Accounting. Study of the accounting informational needs of management. Emphasis on techniques of planning and control. Prereq.: C or better in ACCTG 2602. 3 s.h.

3701, 3702. Intermediate Accounting 1, 2. Comprehensive study of the theories and concepts underlying financial accounting. Emphasis on income determination, asset valuation measurement of liabilities and changes in financial position. Prereq.: C or better in ACCTG 2603 for ACCTG 3701; C or better in ACCTG 3701 for 3702. 4+4 s.h.

3709. Accounting Information Systems. Study of systems analysis, design, and implementation within the context of an accounting information system. Topics include a treatment of the business computing environment, security and control of information, the accounting information system as a component of the management information system, and decision support and expert systems. Prereq.: C or better in ACCTG 3701. 3 s.h.

3710. Analysis and Design of Accounting Databases. An introduction to the analysis of accounting databases. Specific emphasis is placed on the structure and use of accounting databases, particularly XBRL. 3 s.h.

3711. Cost Accounting. Study of cost accumulation for products manufactured underjob order or continuous manufacturing processes: cost behavior and profit-volume relationships; cost structures for control and motivation; relevant costs for non-routine decision making. Prereq.: C or better in ACCTG 2603. 3 s.h.

3712. Advanced Cost. In-depth study of standard and differential costing. Compilation and preparation of budget data for managerial and administrative purpose. Prepre.: C or better in ACCTG 3711. 3 s.h.

3721. State and Local Taxes. Theory applicable to state and local taxation. Primary emphasis on taxation principles in current use by state and local government units located throughout the United States. Case law is studied, some representative tax returns prepared. Prereq.: C or better in ACCTG 2603. 3 s.h.

3722. Financial Management for Nonprofit Organizations. Fiscal and budgetary aspects of nonprofit organizations. Discussion, analysis, and implementation of financing and budgeting theories and techniques applicable to planning, operating, and developing nonprofit organizations. Prereq.: BUS 3720. 3 s.h.

3750. Fraud Examination. Study of occupational fraud and abuse. Topics include asset misappropriation schemes, corruption, and fraudulent statements. Coverage of these topics includes implications for the fraud examiner and corporate management. Prereq.: C or better in ACCTG 2602. 3 s.h.

4801. Advanced Accounting. Financial accounting and reporting related to complex and highly sophisticated business transactions. Topics include the equity method, business combinations, variable interest entities, segment and interim reporting, worldwide diversity for accounting standards, foreign currency transactions and translation, SEC reporting, legal reorganizations and liquidations, partnership accounting, and estates and trusts. Prereq.: C or better in ACCTG 3702. 3 s.h.

4808. Auditing. Auditing theory, practice and procedures in the context of actual problems encountered in professional practice. Topics include EDP auditing and statistical sampling. Students use statistical packages to plan, implement, and obtain the information needed to render an opinion on the financial statements. Team projects. Prereq.: C or better in ACCTG 3702, 3709, and 3711. 4 s.h.

4809. Security and Privacy in Electronic Commerce. This course focuses on the technology and communication infrastructure supporting electronic commerce and its impact on auditing. Encryption, public key infrastructure, digital signatures, payment schemes and web commerce are discussed. Prereq.: 4808. 3 s.h.

4813. Federal Taxation 1. Introduction to the Federal taxation of individuals and business entities. Emphasis on tax research and tax form preparation. Prereq.: C or better in ACCTG 3701, or FIN 4835. 4 s.h.

4814. Federal Taxation 2. Study of current Federal income tax law applying to proprietorships, corporations, S corporations, and partnerships. Includes fundamentals of researching tax law and preparing business tax returns. Prereq.: C or better in ACCTG 4813. 3 s.h.

4817. Income Tax Preparation 1. Preparation of actual federal, state and local tax returns of people from the community. Students complete an IRS program in federal income taxation of individuals. Training in electronic filing of tax returns and international tax preparation is also offered. Prereq.: ACCTG 3701 or permission of instructor. 2 s.h.

4818. Income Tax Preparation 2. Continuation of ACCTG 4817, Income Tax Preparation 1. Students complete a current IRS program in federal income taxation of individuals and complete tax returns under current law. Training in electronic filing of tax returns and international tax preparation is also offered. Prereq.: ACCTG 4817. 1 s.h.

4820. Government and Funds Accounting. Generally accepted accounting principles for nonprofit and governmental organizations as established by the appropriately recognized, standard-setting bodies. Includes state and local governments, school districts, colleges and universities, hospitals, voluntary health and welfare organizations, and others. Prereq.: C or better in ACCTG 2603. 3 s.h.

4840. Accounting Internship Program. Participatory accounting and professional business experience under the direction of YSU faculty members and employees of firms participating in the program. Candidates are employed for the entire semester in the offices of the participating firms. A written evaluation of the job experience is required by students and firms. Prereq.: Accounting major, junior standing, 2.75 Accounting GPA, 2.5 overall GPA, and approval of committee. 3 s.h.

4851. Professional Practice in Accounting. Provides students with cooperative education experiences in accounting. Students may be assigned to public, corporate, or government entities on a semester to semester basis. May be repeated. Prereq: Accounting major, junior standing. 1 s.h.

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Accounting Faculty & Staff

No Photo Dr. Raymond Shaffer – Professor Chairman of the Department of Accounting & Finance B.A., Grove City College, 1974 M.B.A., Youngstown State University, 1985 D.B.A., University of Kentucky, 1990 Areas of Interest: Taxation Governmental and Nonprofit Accounting Phone: 330-941-3196 Email: rjshaffer@ysu.edu   Mrs. Jennifer Cambouris – Secretary Phone: 330-941-3084 Email: jacambouris@ysu.edu Dr. Joseph Antenucci - Professor Chairman of the Department of Accounting and Finance B.A., Harvard University, 1975 M.A., University of New Mexico, 1977 Ph.D., Virginia Polytechnic Institute & State University, 1993 Areas of Interest: Financial Accounting Taxation Phone: 330-941-3590 Email: jwantenucci@ysu.edu   Dr. Haiyu (Peter) Chen – Associate Professor B.A., Wuhan University, P.R. China, 1997 M.B.A., Clarkson University, New York, 1999 Ph.D., Syracuse University, 2003 Areas of Interest: Investment Financial Derivatives Phone: 330-941-1883 Email: hchen.01@ysu.edu         Dr. Gregory Claypool – Professor B.A., Kent State University, 1969 A.S., University of Chicago, 1974 M.B.A., Kent State University, 1977 Ph.D., Kent State University, 1988 Areas of Interest: Financial Reporting Fraud Examination Phone: 330-941-2412 Email: gaclaypool@ysu.edu Dr. Dave Law – Professor B.A., Youngstown State University, 1975 M.B.A., Youngstown State University, 1985 D.B.A., Cleveland State University, 1995 Areas of Interest: Financial Accounting Writing across the Curriculum Pedagogy Phone: 330-941-1881 Email: dblaw@ysu.edu           No Photo Dr. Elsa Parsegian – Professor B.A., Russel Sage College, 1965 M. Ed., Springfield College, 1967 M.P.A., University of Texas, 1982 Ph.D., University of Pittsburgh, 1985 Phone: 330-941-3087 Email: evparsegian@cs.com   Dr. Karin A. Petruska - Assistant Professor B.S.B.A., Youngstown State University, 1989 M.B.A., Youngstown State University, 1993 Ph.D., Kent State University, 2008 Areas of Interest: Financial Accounting and Reporting Management Accounting Phone: 330-941-1876 Email: kapetruska@ysu.edu Dr. David E. Stout – Andrews Endowed Chair, Professor Ph.D., University of Pittsburgh Grad. School of Business Areas of Interest: Cost Accounting Managerial Accounting Accounting Education Research Phone: 330-941-3509 Email: destout@ysu.edu Dr. James Tackett – Professor B.S.B.A., Youngstown State University, 1977 M.B.A., Youngstown State University, 1978 Ph.D., The Ohio State University, 1983 Areas of Interest: Auditing Fraud Phone: 330-941-3083 Email: jaatacket@cc.ysu.edu     No Photo Dr. Ronald Volpe – Professor B.S.B.A., Youngstown State University, 1964 M.B.A., Central Michigan University, 1968 Ph.D., University of Pittsburgh, 1975 Areas of Interest: Financial Literacy Financial Planning Financial Education Phone: 330-941-1872 Email: volpeforcomm.net   Dr. Fran Wolf – Professor B.A., Miami University, Oxford, OH, 1974 M.B.A., Youngstown State University, 1988 Ph.D., Kent State University, 1994 Areas of Interest: Financial Analysis Corporate Finance Phone: 330-941-7259 Email: wolf1876@yahoo.com Dr. Peter Woodlock – Professor B.S.B.A., Youngstown State University, 1979 M.S., Ohio State University, 1990 Ph.D., Ohio State University, 1990 Areas of Interest: Managerial Accounting Corporate Governance Executive Compensation Phone: 330- 941-1873 Email: pdwoodlock@ysu.edu   Rose Eusanio - Full-time Instructor Phone: 330- 941-7149 Email: reusanio@ysu.edu     Mrs. Kathy Mumaw – Full-time Instructor Phone: 330-941-3199 Email: kemumaw@ysu.edu Mr. Michael Villano – Full-time Instructor Phone: 330-941-1876 Email: mcvillano@ysu.edu Areas of Interest: Governmental & Not-for-Profit Accounting Financial Reporting & Financial Management Managerial Accounting

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Department of Advertising

Requirements | Undergraduate courses | Faculty & Staff

Advertising and public relations are concerned with communications by organizations to their various audiences. Advertising and public relations practitioners create and place messages designed to inform or persuade audiences about an organization or its products and services. The advertising program is unique because it is focused on integrated marketing communications similar to employers’ organizations.

Advertising Degrees

Bachelor of Science in Business Administration (B.S.B.A.) – Advertising/Public Relations Concentration

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B.S. in B.A. Advertising & Public Relations General Education Requirements

The General Requirements (GER) courses are in Writing, Oral Communications, the Natural Sciences, Mathematics, Societies & Institutions, Artistic & Literary Perspectives and Personal & Social Responsibility. These courses provide students with a broad-range of education that will provide a base of knowledge to better enable students to develop the analytical skills needed in the world of business.

General Education Requirements (GER)

English 1550, Writing I & English 1551, Writing II
Philosophy 2625, Introduction to Professional Ethics
Artistic & Literary Perspectives Elective(s)
Comst 1545, Communication Theory & Practice
Natural Science Electives
Societies & Institutions
Psychology 1560, General Psychology
GER Elective (Artistic & Literary Perspectives or Natural Science Elective)

II. Business Tool Courses in mathematics, economics, accounting, statistics and legal environment are the Tools necessary to prepare students for the Upper Division Business Courses.

Business Tool Courses
Business 1500, Dynamics of U.S. & Global Business
Math 1548, College Business Math 1
Math 1549, College Business Math 2
Economics 2610, Principles 1
Economics 2630, Principles 2
Management 2604, Legal Environment of Business
Accounting 2602, Financial Accounting
Accounting 2603, Managerial Accounting
Economics 3780, Business & Econ Statistics AND Economics 3781, Econ Statistics Workshop

III. Business Core Courses
The Business Core Courses are introductory and capstone in Finance, Management, and Marketing. These 3700 level courses introduce students to the various fields of business. Management 4850 is the capstone course, which is the synthesis of prior business courses.

All Business Core Courses require a Permit or a Declared Major.
Fin 3720, Business Finance
Mkgt 3703, Marketing Concepts and Practices
Mgt 3725, Fundamentals of Management
Mgt 4850, Strategic Management & Leadership

Business Core Permits
Bachelor of Science in Business Administration (B.S. in B.A.) degree-seeking students must have a declared major in order to register for Finance 3720, Management 3725 and Marketing 3703. Management 4850 requires a course permit. It is the capstone course for all business majors. Permits for Management 4850 are distributed by the WCBA academic advisors

A.A. Degree:  Suggested First-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
English 1550, Writing 1 Math 1548, Business Math 1 Econ 2610, Principles 1 Artistic & Literary Perspective Elective Natural Science Elective Bus 1500, Dynamic of U.S. & Global Business	English 1551, Writing 2 Phil 2625, Intro to Professional Ethics Econ 2630, Principles 2 Psych 1560, General Psychology Artistic & Literary Perspective Elective Acctg 2602, Financial Accounting
18 Semester Hours	18 Semester Hours

Suggested Second-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
Business Core Course Mgt 2604, Legal Environment of Business Acctg 2603, Managerial Accounting Econ 3780, Bus & Economic Statistics Econ 3781, Economic Statistics Workshop Laboratory Science Elective	Business Core Course Concentration Area Course Concentration Area Course Concentration Area Course Artistic & Literary Perspective Elective English Literature Elective
18 Semester Hours	18 Semester Hours

*Suggested schedules do not include developmental courses.

Advertising Concentration Requirements for Associate Degree
Select three (3) courses from the following:

B.S.B.A Degree:  Suggested First-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
ENGL 1550, Writing 1 MATH 1548, Business Math 1 BUS 1500, Dynamics of U.S. & Global Business Laboratory Science Elective ECON 2610, Principles 1	ENGL 1551, Writing 2 MATH 1549, Business Math 2 PSYCH 1560, Gen. Psychology Artistic Literary Persp. Elective ECON 2630, Principles 2
16 semester hours	16 semester hours

Suggested Second-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
MGMT 2604, Legal Envt. of Bus. 1 PHIL 2625, Intro to Professional Ethics ACCTG 2602, Financial Accounting COMM 1545, Communication Theory & Practice Artistic & Literary Elective CSIS 1590 (for MIS majors)	ECON 3780, Bus. Econ. Statistics ECON 3781, Bus. Econ. Statistics Workshop ACCTG 2603, Man. Accounting Artistic/Literary Perspective or Natural Science Elective Natural Science Elective Societies & Institutions Elective
18 semester hours	17 semester hours

Advertising Major Suggested Third Year Schedule

FALL SEMESTER	SPRING SEMESTER
MKTG 3703, Marketing Concepts & Practice ADVER 3711, Marketing Comm. MGT 3725, Fund. of Mgt. FIN 3720, Business Finance Non-Business Elective	MKTG 3726, Consumer Behavior ADVER 3712, Creative Strat. IMC ADVER/MKTG Elective Business Upper Div. Elective Non-Business Elective
17 semester hours	17 semester hours

Advertising Major Suggested Fourth Year Schedule

FALL SEMESTER	SPRING SEMESTER
MKTG 4815, Marketing Research ADVER 3717, Media Planning & Buying ADVER/MKTG Elective Business Upper Division Elective Non-Business Elective	MKTG 4825, Marketing Mgt. or ADVER 4855, IMC Campaigns ADVER/MKTG Elective MGT 4850, Strat. Mgt. & Leadership Business Upper Division Elective
15 semester hours	13 semester hours

ADVERTISING MINOR

Adver 3711 Mktg Communications Adver 3712 Creative Strategies in IMC Adver 4855 IMC Campaigns PRel 3710 Basic Public Relations Plus 6 s.h. from the following courses: Adver 3717 Media Planning and Buying Adver 4811 Direct Marketing Mktg 3740 Professional Selling Total Semester Hours

4 3 3 3 3 3 3 19

Business Minor

Acctg 2602 Financial Accounting Acctg 2603 Managerial Accounting Mktg 3703 Mktg Concepts & Practices Fin 3720 Business Finance Mgt 3725 Fundamentals of Mgt Mgt 3761 Information Systems for Mgt Mgt 3737 Management Science Total Semester Hours

3 3 4 3 3 3 3 22

Pre-MBA Minor

Fin 6900 Fin Acctg/Finance Decision Mktg 6900 Foundations of Mktg Mgt 6900 Foundations of Mgt Mgt 6916 Quant Analysis for Bus Mgt 6917 Information Systems for Mgt Econ 6900 Statistical Problems or Econ 3780/3781 Bus/Econ Stats/Wkshp Econ 6901 Basic Economic Analysis or Econ 2610/2630 Principles I/II Total Semester Hours

4 2 2 2 2 3 5 3 6 18-23

Student Organizations

Alpha Delta Sigma Advertising Club
American Marketing Association Collegiate Chapter
Beta Gamma Sigma
Student Leadership Council
Student Nonprofit Leadership Association
Students in Free Enterprise (SIFE)

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Undergraduate Advertising Courses

3711. Marketing Communications. Examines the integration of promotional activities within a marketing context. Presents the marketing communication role of the four elements in the promotional mix then takes a holistic perspective that focuses on the interrelationships among advertising, public relations, sales promotion, and personal selling. Prereq.: BUS 1500 and sophomore standing. 4 s.h.

3712. Creative Strategies in IMC. The creative process is related to the different message and graphic needs required in advertising, public relations, and sales promotion. Examines the synergistic possibilities of the separate efforts focused on the same creative strategy within an integrated marketing communications (IMC) campaign. Prereq.: ADVER 3711. 3 s.h.

3717. Media Planning and Buying. Planning, executing, and controlling of media buys. Techniques of allocation of budget among print and electronic media explored on national, regional, and local levels familiarizing the student with syndicated media resources. Prereq.: ADVER 3711. 3 s.h.

4811. Direct Marketing. In-depth investigation of direct marketing including mail order and direct response advertising. Measurability, accountability, lists, and the integration of direct marketing into the total marketing efforts. Prereq.: ADVER 3711. 3 s.h.

4855. IMC Campaigns. Capstone course in the integrated marketing communications curriculum. By employing the fundamental theories and practices garnered from previous integrated marketing communications courses for a specific IMC problem, the focus is the development of an integrated marketing communications campaign. Prereq.: ADVER 3711 and 3717. 3 s.h.

Undergraduate Public Relations Course

3710. Basic Public Relations. Study of the management function which investigates and evaluates public attitudes, policies, means, and techniques used in the field to earn public understanding and acceptance. Prereq.: ENGL 1551. 3 s.h.

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Advertising Faculty

Dr. James Kohut - Chair B.S., Bowling Green State University, 1974 M.B.A., Youngstown State University, 1980 Ed.D. University of Akron, 1988 Areas of Interest: Research interests that lie primarily in the field of entrepreneurship and sales management and training Phone: 330-941-3149 Email: jk4911@aol.com	Ms. Robin Bradley – Secretary Phone: 330-941-3080 Email: rsbradley@ysu.edu
Dr. Cynthia Anderson- Professor B.S., Youngstown State University, 1972 M.A., The Ohio State University, 1975 Ed.D., University of Akron, 1990 Areas of Interest: Shopping center management and development Phone: 330-941-3076 Email: ceanderson@ysu.edu	Dr. Mark Toncar - Professor B.B.A., Kent State University, 1979 M.B.A., Kent State University, 1981 Ph.D., Kent State University, 1994 Areas of Interest: (1) Effects of service learning in higher education, (2) The way consumers respond to specific types of advertising language and the effects that different ad language have on persuasion and memory, (3) Role of international franchising as a market entry strategy Phone: 330-941-7256 Email: mftoncar@ysu.edu
Dr. Homer Warren - professor B.S. in B.A., Youngstown State University, 1973 M.A., Youngstown State University, 1977 D.B.A., Kent State University, 1985 Areas of Interest: Developing models to teach strategic marketing management, consumer behavior, and personal selling Holistic approaches to motivation paradigms Surveying black student retention factors Black consumers and empowerment Phone: 330-941-1868 Email: hbwarren@ysu.edu

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Department of Economics

Economics provides critical decision making tools in all areas of business. To the manager of a firm, microeconomics theory provides strategies on how to maximize profit, techniques for measuring how customers will respond to changes in price, and how the potential profitability of the firm will vary with the level of competition. Macroeconomics theory discusses why inflation, unemployment, and interest rates change. For a manager, an important issue is how the federal government may try to change the state of the economy, and how that will alter business opportunities. The field also offers courses that cover forecasting and other statistical techniques that can be used in business decision making.

Career Opportunities. A career in economics is a good choice for people who like to analyze how systems work. A degree in Business Economics can open high paying opportunities in a wide variety of fields. Consulting firms, research firms, financial institutions and corporate planning departments all seek applications trained in economics.

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B.S. in B.A Economics General Education Requirements

The General Requirements (GER) courses are in Writing, Oral Communications, the Natural Sciences, Mathematics, Societies & Institutions, Artistic & Literary Perspectives and Personal & Social Responsibility. These courses provide students with a broad-range of education that will provide a base of knowledge to better enable students to develop the analytical skills needed in the world of business.

General Education Requirements (GER)

English 1550, Writing I & English 1551, Writing II
Philosophy 2625, Introduction to Professional Ethics
Artistic & Literary Perspectives Elective(s)
Comst 1545, Communication Theory & Practice
Natural Science Electives
Societies & Institutions
Psychology 1560, General Psychology
GER Elective (Artistic & Literary Perspectives or Natural Science Elective)

II. Business Tool Courses in mathematics, economics, accounting, statistics and legal environment are the Tools necessary to prepare students for the Upper Division Business Courses.

Business Tool Courses
Business 1500, Dynamics of U.S. & Global Business
Math 1548, College Business Math 1
Math 1549, College Business Math 2
Economics 2610, Principles 1
Economics 2630, Principles 2
Management 2604, Legal Environment of Business
Accounting 2602, Financial Accounting
Accounting 2603, Managerial Accounting
Economics 3780, Business & Econ Statistics AND Economics 3781, Econ Statistics Workshop

III. Business Core Courses
The Business Core Courses are introductory and capstone in Finance, Management, and Marketing. These 3700 level courses introduce students to the various fields of business. Management 4850 is the capstone course, which is the synthesis of prior business courses.

All Business Core Courses require a Permit or a Declared Major.
Fin 3720, Business Finance
Mkgt 3703, Marketing Concepts and Practices
Mgt 3725, Fundamentals of Management
Mgt 4850, Strategic Management & Leadership

Business Core Permits
Bachelor of Science in Business Administration (B.S. in B.A.) degree-seeking students must have a declared major in order to register for Finance 3720, Management 3725 and Marketing 3703. Management 4850 requires a course permit. It is the capstone course for all business majors. Permits for Management 4850 are distributed by the WCBA academic advisors.

B.S.B.A Degree:  Suggested First-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
ENGL 1550, Writing 1 MATH 1548, Business Math 1 BUS 1500, Dynamics of U.S. & Global Business Laboratory Science Elective ECON 2610, Principles 1	ENGL 1551, Writing 2 MATH 1549, Business Math 2 PSYCH 1560, Gen. Psychology Artistic Literary Persp. Elective ECON 2630, Principles 2
16 semester hours	16 semester hours

Suggested Second-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
MGMT 2604, Legal Environment of Business 1 PHIL 2625, Intro to Professional Ethics ACCTG 2602, Financial Accounting COMM 1545, Communication Theory & Practice Artistic & Literary Elective CSIS 1590 (for MIS majors)	ECON 3780, Bus. Econ. Statistics ECON 3781, Bus. Econ. Statistics Workshop ACCTG 2603, Man. Accounting Artistic/Literary Perspective or Natural Science Elective Natural Science Elective Societies & Institutions Elective
18 semester hours	17 semester hours

Economics Major Suggested Third Year Schedule

FALL SEMESTER	SPRING SEMESTER
ECON 3712, Intermediate Macroeconomic Theory FIN 3720, Business Finance Economics Upper Division Elective Non-Business Elective	ECON 3710, Intermediate Microeconomic Theory MKTG 3703, Marketing Concepts & Practice Economics Upper Division Elective MGT 3714, Legal Env. Of Bus. 2 Non-Business Elective
12 semester hours	13 semester hours

Economics Major Suggested Fourth Year Schedule

FALL SEMESTER	SPRING SEMESTER
ECON 4880, Analysis of Economic Problems Economics Upper Division Elective MGT 3725, Fund. of Management	MGT 4850, Statistic Management & Leadership Economics Upper Division Elective Non-Business Elective Non-Business Elective
9 semester hours	12 semester hours

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Department of Finance

Requirements | Undergraduate courses | Faculty & Staff

Courses in finance are designed to provide the student with the knowledge to enter any number of financial areas as a career or as a management tool in business, public or nonprofit organizations. Finance opportunities can be found in the areas of commercial banking, corporate finance, financial planning, money management, insurance, real estate and investment banking.

Employers of Recent Graduates Include: Brennan Financial Group, Second National Bank, and Butler Wick Company

Finance Degrees:

Associate in Arts (A.A.), Finance Concentration
Bachelor of Science in Business Administration (B.S.B.A.), Finance
Master of Business Administration (M.B.A.), Finance Concentration
Executive Master of Business Administration (E.M.B.A.), Finance Concentration

The B.S. in B.A. in accounting, coupled with the M.B.A., enable students to meet the new requirement for CPA eligibility. The department chair, Dr. Peter Woodlock, can be reached at (330) 941-1873.

Accounting is the language of business that opens the door to success in every company and organization. Today's CPAs (Certified Public Accountants) are Chief Financial Officers, Managing Partners, Controllers, and Presidents. They work with professional athletes, track down criminals for the FBI, finance your favorite movies, and take care of every kind of business each and every day. Accountants are financial planners that help their companies and clients set a path for the future. In essence, accountants run the business world and there is no sign of them slowing down. "According to the Bureau of Labor Statistics, employment of accountants and auditors will continue to grow through the next decade." Chances are, regardless of what you're looking for, you can't go wrong with an accounting degree.
The opportunities are endless.

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B.S. in B.A./ Finance Major: General Education Requirements

The General Requirements (GER) courses are in Writing, Oral Communications, the Natural Sciences, Mathematics, Societies & Institutions, Artistic & Literary Perspectives and Personal & Social Responsibility. These courses provide students with a broad-range of education that will provide a base of knowledge to better enable students to develop the analytical skills needed in the world of business.

The following chart displays the number of elective credit hours needed in each GER area for Business degrees. Additional GER courses are incorporated in the Business Tool course requirements.

General Education Requirements (GER)

English 1550, Writing I & English 1551, Writing II
Philosophy 2625, Introduction to Professional Ethics
Artistic & Literary Perspectives Elective(s)
Comst 1545, Communication Theory & Practice
Natural Science Electives
Societies & Institutions
Psychology 1560, General Psychology
GER Elective (Artistic & Literary Perspectives or Natural Science Elective)

II. Business Tool Courses in mathematics, economics, accounting, statistics and legal environment are the Tools necessary to prepare students for the Upper Division Business Courses.

Business Tool Courses
Business 1500, Dynamics of U.S. & Global Business
Math 1548, College Business Math 1
Math 1549, College Business Math 2
Economics 2610, Principles 1
Economics 2630, Principles 2
Management 2604, Legal Environment of Business
Accounting 2602, Financial Accounting
Accounting 2603, Managerial Accounting
Economics 3780, Business & Econ Statistics AND
Economics 3781, Econ Statistics Workshop

III. Business Core Courses
The Business Core Courses are introductory and capstone in Finance, Management, and Marketing. These 3700 level courses introduce students to the various fields of business. Management 4850 is the capstone course, which is the synthesis of prior business courses.

Business Core Courses
All Business Core Courses Require a Permit or a Declared Major
Fin 3720, Business Finance
Mktg 3703, Marketing Concepts and Practices
Mgt 3725, Fundamentals of Management
Mgt 4850, Strategic Management & Leadership

Business Core Permits
Bachelor of Science in Business Administration (B.S. in B.A.) degree-seeking students must have a declared major in order to register for Finance 3720, Management 3725 and Marketing 3703. Management 4850 requires a course permit. It is the capstone course for all business majors. Permits for Management 4850 are distributed by the WCBA academic advisors.

 

A.A. Degree: Suggested First-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
English 1550, Writing 1 Math 1548, Business Math 1 Econ 2610, Principles 1 Artistic & Literary Perspective Elective Natural Science Elective Bus 1500, Dynamic of U.S. & Global Business	English 1551, Writing 2 Phil 2625, Intro to Professional Ethics Econ 2630, Principles 2 Psych 1560, General Psychology Artistic & Literary Perspective Elective Acctg 2602, Financial Accounting
18 Semester Hours	18 Semester Hours

Suggested Second-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
Business Core Course Mgt 2604, Legal Environment of Business Acctg 2603, Managerial Accounting Econ 3780, Bus & Economic Statistics Econ 3781, Economic Statistics Workshop Laboratory Science Elective	Business Core Course Concentration Area Course Concentration Area Course Concentration Area Course Artistic & Literary Perspective Elective English Literature Elective
18 Semester Hours	18 Semester Hours

*Suggested schedules do not include developmental courses.

Finance Concentration Requirements for Associate Degree
Select three (3) courses from the following:
Finance 2615, Plan Your Financial Future
Finance 3721, Personal Financial Mgt
Finance 3725, Real Estate Investments
Finance 3726, Risk Management
Finance 3730, Investments Analysis

B.S.B.A Degree:  Suggested First-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
ENGL 1550, Writing 1 MATH 1548, Business Math 1 BUS 1500, Dynamics of U.S. & Global Business Laboratory Science Elective ECON 2610, Principles 1	ENGL 1551, Writing 2 MATH 1549, Business Math 2 PSYCH 1560, Gen. Psychology Artistic Literary Persp. Elective ECON 2630, Principles 2
16 semester hours	16 semester hours

Suggested Second-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
MGMT 2604, Legal Envt. of Bus. 1 PHIL 2625, Intro to Professional Ethics ACCTG 2602, Financial Accounting COMM 1545, Communication Theory & Practice Artistic & Literary Elective CSIS 1590 (for MIS majors)	ECON 3780, Bus. Econ. Statistics ECON 3781, Bus. Econ. Statistics Workshop ACCTG 2603, Man. Accounting Artistic/Literary Perspective or Natural Science Elective Natural Science Elective Societies & Institutions Elective
18 semester hours	17 semester hours

Finance Major Suggested Third-Year Schedule

FALL SEMESTER	SPRING SEMESTER
FIN 3720, Business Finance MKTG 3703, Marketing Concepts & Practice MGT 3725, Fund. of Mgt Non-Business Upper Division Elective	FIN 3730, Investment Analysis FIN 3721, Personal Finance Mgt. Business Upper Division Elective Non-Business Upper Division Elective
16 semester hours	14 semester hours

 

Finance Major Suggested Fourth-Year Schedule

FALL SEMESTER	SPRING SEMESTER
FIN 4835, Adv. Bus. Finance FIN 4853, Financial Analysis MGT 4850, Strategic Mgt. & Leadership Business Upper Division Elective Non-Business Elective	FIN 4836, Financial Markets Business Upper Division Elective Non-Business Elective, Business Upper Division Elective
17 semester hours	13 semester hours

Finance Minor Requirements

Fin 3720, Business Finance Fin 3721, Personal Finance Mgt. Fin 3730, Investment Analysis Fin 4835, Advanced Business Finance Plus 4 s.h. from the following courses: Fin 4836, Financial Markets Fin 4853, Financial Analysis Total Semester Hours

3 4 4 4 4 4 18-20

Business Minor

Acctg 2602 Financial Accounting Acctg 2603 Managerial Accounting Mktg 3703 Mktg Concepts & Practices Fin 3720 Business Finance Mgt 3725 Fundamentals of Mgt Mgt 3761 Information Systems for Mgt Mgt 3737 Management Science Total Semester Hours

3 3 4 3 3 3 3 22

Pre-MBA Minor

Fin 6900 Fin Acctg/Finance Decision Mktg 6900 Foundations of Mktg Mgt 6900 Foundations of Mgt Mgt 6916 Quant Analysis for Bus Mgt 6917 Information Systems for Mgt Econ 6900 Statistical Problems or Econ 3780/3781 Bus/Econ Stats/Wkshp Econ 6901 Basic Economic Analysis or Econ 2610/2630 Principles I/II Total Semester Hours

4 2 2 2 2 3 5 3 6 18-23

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Finance Undergraduate Courses

3720. Business Finance. Study of the financial problems associated with the life cycle of business. Analysis of problems relating to estimating the financial needs of an enterprise and to evaluating the alternative means of providing temporary and permanent capital. Relationship of current financial decision with financial policy is analyzed from the viewpoint of management and the investor. Prereq.: C or better in ACCTG 2603. 3 s.h.

3721. Personal Finance Management. An integration of the comprehensive financial planning process into the individual's financial life cycle. Includes accumulation, preservation, and distribution of financial assets. Topics include financial planning basics and risk management, investment selection, retirement planning and employee benefits, tax considerations, estate and trust basics. Prereq.: C or better in FIN 3720. 4 s.h.

3725. Real Estate Investment. Topics include real property ownership, real estate markets, valuation methods, financing methods, and management of real estate investments. Prereq.: C or better in FIN 3720.

3726. Risk Management. The fundamental nature of risk and insurance. Property and liability insurance and other loss-bearing techniques. Proper use of life insurance in personal and business planning. Prereq.: C or better in FIN 3720. 3 s.h.

3730. Investment Analysis. Detailed examination of the investment merits of corporate bonds, preferred stocks, common stocks, and investment companies from the point of view of the individual investor. Includes security analysis, option basics, and portfolio management. Prereq.: C or better in FIN 3720. 4 s.h.

4835. Advanced Business Finance. In-depth examination of the techniques and analyses employed in the financial management process. Advanced study of working capital management, capital budgeting, and long- and short-term financing choices. Integrated decision making tools such as the options framework as well as economic value added. Prereq.: C or better in FIN 3720. 4 s.h.

4836. Financial Markets. An examination of global financial markets, institutions, and instruments with emphasis on factors influencing how firms and individuals make financing and investing decisions. Advanced coverage of primary market financing, investment banking, stock and index options, financial futures. Prereq.: C or better in FIN 3 720, 3 73 0. 4 s.h.

4839. International Accounting and Finance. Cross functional introduction to multinational enterprises and multinational financial management with emphasis on foreign currency risk management; measuring and managing accounting and economic exposure; foreign trade and investment analysis; various topics in international accounting and finance. Prereq.: C or better in FIN 3720. 3 s.h.

4841. Seminar in Investments and Security Markets. An examination of the literature on efficient capital markets with implications for security selection and portfolio management. Prereq.: GPA 2.75 and 8 s.h. in Finance 3 s.h.

4850. Finance Internship. Provides students with the opportunity to combine theoretical concepts with business experience. Available in banking, securities brokerage, insurance, real estate, and corporate finance. Prereq.: GPA 2.75 and 8 s.h. in Finance. 3 s.h.

4853. Financial Analysis. Theory and practice of financial analysis. Analysis and interpretation of financial information with emphasis on practical applications. Projected financial statements, budgeting, valuation and computer modeling of current financial problems. Prereq.: C or better in FIN 3720.

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Finance Faculty & Staff

	No Photo
Dr. Raymond Shaffer – Professor Chairman of the Department of Accounting & Finance B.A., Grove City College, 1974 M.B.A., Youngstown State University, 1985 D.B.A., University of Kentucky, 1990 Areas of Interest: Taxation Governmental and Nonprofit Accounting Phone: 330-941-3196 Email: rjshaffer@ysu.edu	Mrs. Jennifer Cambouris, Secretary Phone: 330-941-3084 Email: jacambouris@ysu.edu
Dr. Haiyu (Peter) Chen – Associate Professor B.A., Wuhan University, P.R. China, 1997 M.B.A., Clarkson University, New York, 1999 Ph.D., Syracuse University, 2003 Areas of Interest: Investment and Financial Derivatives Phone: 330-941-1883 Email: hchen.01@ysu.edu	Dr. Ronald Volpe – Professor B.S. in B.A., Youngstown State University, 1964 M.B.A., Central Michigan University, 1968 Ph.D., University of Pittsburgh, 1975 Areas of Interest: Financial Literacy Financial Planning Financial Education Phone: 330-941-1872 Email: volpeforcomm.net
	No Photo
Dr. Xiaolou Yang - Assistant Professor B.A., Jilin University (China), 1996 M.S., University of Texas at Austin,             Economics, 2002 M.S., Kansas State University, Agribusiness, 2001 Ph.D., University of Texas at Austin, Economics, concentration Finance, 2006 Areas of Interest: Corporate Finance Corporate Governance Phone:330-941-7149 Email xyang@ysu.edu	Mrs. Jill McCullough – Instructor Phone: 330-941-1472 Email: jbmccullough@ysu.edu
Mrs. Kathy Mumaw – Instructor   Phone: 330-941-3199 Email: kemumaw@ysu.edu

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Department of Management

Requirements | Undergraduate courses | Faculty & Staff

The Williamson College of Business Administration is monitoring the needs of organizations, the business community, and new developments in the field. The study and exploration of theory and principles are necessary but not sufficient to prepare today's managers for today's highly competitive and rapidly changing world. Practical application is the driving force behind our robust curriculum that is designed to equip you, not only with knowledge, but also with technical, managerial, and leadership skills and abilities needed for success.

Developing a capable and motivated workforce.

Employer of Recent graduates.

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B.S. in B.A./ Management Major General Education Requirements

The General Requirements (GER) courses are in Writing, Oral Communications, the Natural Sciences, Mathematics, Societies & Institutions, Artistic & Literary Perspectives and Personal & Social Responsibility. These courses provide students with a broad-range of education that will provide a base of knowledge to better enable students to develop the analytical skills needed in the world of business.

The following chart displays the number of elective credit hours needed in each GER area for Business degrees. Additional GER courses are incorporated in the Business Tool course requirements.

General Education Requirements (GER)

English 1550, Writing I & English 1551, Writing II
Philosophy 2625, Introduction to Professional Ethics
Artistic & Literary Perspectives Elective(s)
Comst 1545, Communication Theory & Practice
Natural Science Electives
Societies & Institutions
Psychology 1560, General Psychology
GER Elective (Artistic & Literary Perspectives or Natural Science Elective)

II. Business Tool Courses in mathematics, economics, accounting, statistics and legal environment are the Tools necessary to prepare students for the Upper Division Business Courses.

Business Tool Courses Business 1500, Dynamics of U.S. & Global Business
Math 1548, College Business Math 1
Math 1549, College Business Math 2
Economics 2610, Principles 1
Economics 2630, Principles 2
Management 2604, Legal Environment of Business
Accounting 2602, Financial Accounting
Accounting 2603, Managerial Accounting
Economics 3780, Business & Econ Statistics AND
Economics 3781, Econ Statistics Workshop

III. Business Core Courses
The Business Core Courses are introductory and capstone in Finance, Management, and Marketing. These 3700 level courses introduce students to the various fields of business. Management 4850 is the capstone course, which is the synthesis of prior business courses.

Business Core Courses
All Business Core Courses Require a Permit or a Declared Major
Fin 3720, Business Finance
Mkgt 3703, Marketing Concepts and Practices
Mgt 3725, Fundamentals of Management
Mgt 4850, Strategic Management & Leadership

Business Core Permits Bachelor of Science in Business Administration (B.S. in B.A.) degree-seeking students must have a declared major in order to register for Finance 3720, Management 3725 and Marketing 3703. Management 4850 requires a course permit. It is the capstone course for all business majors. Permits for Management 4850 are distributed by the WCBA academic advisors.

A.A. Degree: Suggested First-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
English 1550, Writing 1 Math 1548, Business Math 1 Econ 2610, Principles 1 Artistic & Literary Perspective Elective Natural Science Elective Bus 1500, Dynamic of U.S. & Global Business	English 1551, Writing 2 Phil 2625, Intro to Professional Ethics Econ 2630, Principles 2 Psych 1560, General Psychology Artistic & Literary Perspective Elective Acctg 2602, Financial Accounting
18 Semester Hours	18 Semester Hours

Suggested Second-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
Business Core Course Mgt 2604, Legal Environment of Business Acctg 2603, Managerial Accounting Econ 3780, Bus & Economic Statistics Econ 3781, Economic Statistics Workshop Laboratory Science Elective	Business Core Course Concentration Area Course Concentration Area Course Concentration Area Course Artistic & Literary Perspective Elective English Literature Elective
18 Semester Hours	18 Semester Hours

*Suggested schedules do not include developmental courses.

Management Concentration Requirements for Associate Degree

Select three (3) courses from the following:
Finance 2615, Plan Your Financial Future
Finance 3721, Personal Financial Mgmt
Finance 3725, Real Estate Investments
Finance 3726, Risk Management
Finance 3730, Investment Analysis

See the Schedule of Undergraduate Courses on the YSU web page for a listing of classes at www.ysu.edu.

 

B.S.B.A Degree Suggested First-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
ENGL 1550, Writing 1 MATH 1548, Business Math 1 BUS 1500, Dynamics of U.S. & Global Business Laboratory Science Elective ECON 2610, Principles 1	ENGL 1551, Writing 2 MATH 1549, Business Math 2 PSYCH 1560, Gen. Psychology Artistic Literary Persp. Elective ECON 2630, Principles 2
16 semester hours	16 semester hours

Suggested Second-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
MGMT 2604, Legal Envt. of Bus. 1 PHIL 2625, Intro to Professional Ethics ACCTG 2602, Financial Accounting COMM 1545, Communication Theory & Practice Artistic & Literary Elective CSIS 1590 (for MIS majors)	ECON 3780, Bus. Econ. Statistics ECON 3781, Bus. Econ. Statistics Workshop ACCTG 2603, Man. Accounting Artistic/Literary Perspective or Natural Science Elective Natural Science Elective Societies & Institutions Elective
18 semester hours	17 semester hour

Human Resource Third-Year Schedule

FALL SEMESTER	SPRING SEMESTER
FIN 3720, Business Finance MKTG 3703, Marketing Concepts & Practice MGT 3725, Fund. of Mgt MGT 3750, Human Behavior in Org. Non-Business Elective	MGT 3789, Oper. Management MGT 3761, Information Systems for Mgt. MGT 3734, Human Resource Mgt. Business Upper Division Elective Non-Business Elective
16 semester hours	15 semester hours

Human Resource Fourth-Year Schedule

FALL SEMESTER	SPRING SEMESTER
MGT 4890, Intern. Business MGT 3715, Labor Law & Negotiations MGT 4810, Compensation & Perf. Appr. Business Upper Division Elective	MGT 4850, Strategic Mgt & Leadership MGT Upper Division Elective MGT Upper Division Elective MGT Upper Division Elective Non-Business Elective
17 semester hours	13 semester hours

Management Information System Third-Year Schedule

FALL SEMESTER	SPRING SEMESTER
Mgt 3725, Fund. of Management Mktg 3703, Mktg Concepts & Practice Mgt 3761, Information Sys. for Mgt. Fin 3720, Business Finance Non-Business Elective	Mgt 3750, Human Behavior Mgt 3789, Operations Mgt. Mgt 5835, Sys. Analysis/Design Mgt 3771, Electronic Commerce Non-Business Elective
16 semester hours	15 semester hours

Management Information System Fourth-Year Schedule

FALL SEMESTER	SPRING SEMESTER
Mgt 4890, Intern. Mgt. Mgt 5865, Database Mgt. Sys. Mgt 4881, Project Mgt. Mgt Upper Division Elective Non-Business Elective	Mgt 4850, Strategic Mgt. & Leadership MIS Elective Business Upper Division Elective Business Upper Division Elective
16 semester hours	14 semester hours

Management General Administration Third-Year Schedule

FALL SEMESTER	SPRING SEMESTER
Mgt 3725, Fund. of Management Mktg 3703, Mktg. Concepts & Practice Fin 3720, Business Finance Mgt 3750, Human Behavior in Org Non-Business Elective	Mgt 3789, Operations Mgt. Mgt 3761, Info. Sys. for Mgt. Acctg/Fin Upper Div. Elective Non-Business Elective Business Upper Div. Elective
16 semester hours	15 semester hours

Management General Administration Fourth-Year Schedule

FALL SEMESTER	SPRING SEMESTER
Mgt Upper Division Elective Mktg Upper Division Elective Non-Business Elective Acctg/Fin Upper Division Elective Mgt 4890, International Mgt	Mgt 4850, Strategic Mgt. & Leadership Mktg Upper Division Elective Business Upper Division Elective Business Upper Division Elective
15 semester hours	12 semester hours

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MANAGEMENT UNDERGRADUATE COURSES

2604. Legal Environment of Business 1. Various sources of laws, basic legal reasoning and application. Emphasis to be placed upon basic legal concepts of contracts, labor, tax, antitrust and business organizations, and their relationship to business and society. 3 s.h.

BUSINESS CORE COURSES

3725. Fundamentals of Management. This course emphasizes the basic principles of management rather than those involved in business organization. It studies the nature of managerial action within an organization, formal and informal structure, process of making decisions, and interrelated activities in management. (prereq.: Junior standing and declared major) 3 s.h.

4850. Strategic Management and Leadership. Analysis of problems and issues faced by organizations operating in today's dynamic environment interspersed with multiple stakeholders. Students integrate concepts and techniques learned from a range of disciplines and apply them to all levels of firms functioning in a wide variety of industries.
(prereq.: MGT 3725, MKTG 3703, FIN 3720) 3 s.h.

MANAGEMENT CORE COURSES

3750. Human Behavior in Organization. A Study of human factors in the administration function. Emphasis is placed on the contributions of the behavioral sciences to the student of business. Among the topics covered are history of human relations, leadership and its development, labor?management relations, group dynamics, and communication and group processes. (prereg.: Junior standing) 3 s.h.

3789. Operations Management . A study of current operations management theories and practices with emphasis on direction, planning, and control of production systems. Includes detailed analysis in such areas as materials management, work measurement, quality control, scheduling, maintenance, and forecasting.
(prereq.: MGT 3725 & ECON 2624) 3 s.h.

4881. Project Management. Study of project management topics regarding project planning, work breakdown structure, scheduling, PERT/CPM, controlling and managing the costs, resource allocation, project control, and project termination. Includes the environment in which project managers work and its organizational structures: functional, project, and matrix organizations. Computer?based project management software is also introduced.
(prereq.: MGT 5835 or permission of instructor) 3 s.h.

4890. International Business. Management problems of firms engaged in international business, including the
strategy of foreign involvement and control of foreign activities.Emphasis on management issues unique to firms in international operations. (prereq.: MGT 3725) 3 s.h.

HUMAN RESOURCE MANAGEMENT

1510. Union Leadership Skills. Introduction to basic leadership skills with emphasis on human relations, motivation, communication skills, decision making, problem solving, parliamentary procedure. 3 s.h.

3705. Fundamentals of Occupational Safety. Overview of the broad concepts of occupational safety and health that provide a proper foundation for understanding that basic principles of workplace safety and health programs. Analysis of the regulatory environment including OSHA and Workers’ Compensation; the development of safety mamagement programs; the evaluation of workplace hazards; and discussion of the economic, political, and societal implications involving workplace safety and health.(prereq,: MGT 1510 or ENST 2600 or CRJUS 1500 or BUS 1500 or consent of instructor) 3 s.h.

3715. Labor Law and Negotiations. Introduction to private and/or public sector labor law. Includes the study of the legal principles surrounding employee organizing, unfair labor practices, bargaining, striking, and picketing; involves participation in a negotiations simulation. (prereq.: MGT 1510 or MGT 2604 or BUS 1500 or consent of instructor) 3 s.h.

3720. Contract Administration and Grievance Procedure. Study of the development of economic and non-economic contract language for collective bargaining agreements, and the preparation and participation in grievance processing and labor arbitration cases. (prereq.: MGT 1510 or BUS 1500 or consent of instructor) 4 s.h.

3734. Human Resource Management. Management and the human resource field; organization and jobs; employment and development of people. Review of applications of job design and analysis, human resource planning, recruitment and selection, equal employment opportunity legislation, training and development, career management. Human resource management theories and concepts integrated into experimential exercises which simulate practical applications. (prereq.: MGT 3725) 3 s.h.

3740. Labor Studies Seminar. Study of selected issues and problems on the basis of interests and need. May be repeated for a maximum of 9 s.h. (prereq.: permission of instructor) 3 s.h.

3755. Managing Diversity. Current topics in diversity: national and international demographics of the changing face of the work force; processes that create diversity including the organization of work; managing differences in work settings; management responses to diversity; and connections to larger institutional dynamics. (prereq.: Junior standing in a declared major) 3 s.h.

4810. Compensation and Performance Appraisal. Design and administration of compensation systems. Topics include pay equity, job evaluation, wage and salary structure, merit incentive programs, benefits packages and compensation legislation. Emphasis is given to the role of performance ?appraisal in administration decision?making. (prereg.: MGT 3734) 4 s.h.

4819. Selection, Training and Development. This course focuses on intensive analysis of programs for personnel acquisition, the training and development of employees, and includes human resources planning process. Examination of federal and other employment legislation is included where applicable. (prereg.: MGT 3734) 3 s.h.

4855. Business Ethics. Analysis of ethical considerations involved in the management of a business in realtaion to society, stockholders, customers, employees, competitors, and government. (prereq.: MGT 3725 and 3750) 3 s.h.

5845. Work in America. Examines the changing characteristics, expectations, and representations of work in America. Includes the exploration of demographics, historic, economic, technological, sociological, religious, ethical, popular, and poetic perspectives on work. (prereq.: junior standing; cross with AMER 5845) 3 s.h.

MANAGEMENT INFORMATION SYSTEMS

3761. Information Systems for Management. A study of information systems and their interaction with individuals and organizations, providing a basic understanding of the hardware, software, and communication technology used in information systems. (prereg.: Junior standing) 3 s.h.

3771. Electronic Commerce. Presents an understanding of E?commerce/E?business (132B, 132C, and Intranet) and their technologies from the managerial perspective. Underlying Web development issues and methodologies (HRML, URL, TCP/IP, privacy/security, critical success factors) are investigated. A business Web presence is developed. (prereq.: MGT 3761) 3 s.h.

5825. PC Applications in Business. An in?depth study of business microcomputer applications with emphasis on the development of personal decision support systems using database and spreadsheet software packages. (prereq.: MGT 3761) 3 s.h.

5835. Systems Analysis & Design 1. Information systems and systems development life cycle (SOLC) emphasizing tools and techniques used to document an information system. (prereq.: MGT 3761) 3 s.h.

5865. Database Management Systems. Design and management of organizational data resources. Database issues studied include design, definition, creation, documentation update, maintenance, revision, selection, acquisition, and use. The implementations of the hierarchical, network, and relational Models will be discussed with emphasis on business applications. (prereq.: MGT 3765) 3 s.h.

5875. Decision Support/Expert Systems. Fundamental techniques, construction, and use of decision support systems, expert systems, and management support systems are introduced. (prereq.: Senior standing) 3 s.h.

OPERATIONS MGT, MGT SCIENCE

3737. Management Science. An understanding of methods of management science from an executive or managerial viewpoint, emphasizing formulation of business problems in quantitative terms. Topics such as linear programming, dynamic programming, game theory, Monte Carlo method, probability theory, queueing theory, inventory theory, transportation method, and simulation will be discussed and evaluated. (prereg.: MATH 2642 and ECON 2624) 3 s.h.

4815. Total Quality Management. The study of the influence of quality on all phases of business operations from strategic planning to process control, quality measurement to systems and process design. Statistical process control is covered in detail but all aspects of quality management are reviewed. (prereg.: MGT 3789) 3 s.h.

4820. Supply Chain Management. Study of areas pertaining to the production control function such as inventory control, forecasting, aggregate planning, and scheduling. (prereg.: MGT 3789) 3 s.h.

OTHER MANAGEMENT COURSES

2699. Industry Studies Seminar. Specialized course for students froma specific industry involving selected issues and problems on the basis of interest and needs. (prereq.: permission of instructor) 3 s.h.

3714. Legal Environment of Business 2. An in depth analysis of commercial law areas covered on the C.P.A. exam, with emphasis on sales, secured transactions, real and personal property, insurance, bankruptcy, and commercial paper. (prereg.: MGT 2604 and junior standing) 3 s.h.

3735. Communication for Management and Business. The course analyzes communication and information processes as means for coordinating and controlling organizational activities. Analytical writing activities are required including a long, formal report. (prereq.: ENGL 1551 & MGT 3725 or consent of instructor) 3 s.h.

4840. Managing Organizational Environments. Dynamics of structure, design, strategy and culture in the context of an organization’s relationships to external environments; included are institutional forces, the global environment, and the new technological environment. Organizational ethics as culture components that define appropriate ways for stakeholders to deal with one another and with the organization’s environments. (prereq.: MGT 3725, permission of instructor) 3 s.h.

4870. Small Business/Entrepreneurship. A study of the small business environment and the problems in starting a business. Students study how small businesses apply the managerial functions in using their resources. (prereq.: Senior standing or consent of the instructor. Crosslisted with FIN 4870 & MKTG 4870) 3 s.h.

4871. Small Business Enterprise. Students work with actual problems faced by small businesses under faculty supervision. Problems are defined, analyzed and researched. Recommendations are developed and presented to clients for evaluation. (prereq.: MGT 870 or permission of instructor. Crosslisted with FIN 4871 & MKTG 4871) 3 s.h.

4880. Special Topics in Management. Subject matter, credit hours, and special prerequisites to be announced in advance of each offering. (prereq.: Senior standing in MGT or consent of instructor. May be repeatedto a maximum of 6 s.h.) 1-4 s.h.

4895. Management Internship. This course offers the student the opportunity to relate management theory to practice through on the?job work experience with participating organizations. Mandatory bi-weekly meetings with his/her faculty advisor will insure maximum learning from the experience. This program will be offered all four quarters of each academic year based on the availability of internships. A written evaluation of the job experience is required of the student. (prereq.: a total of 12 hours of MGT courses including 3725 & 3750 and department screenings and approvals.) 3 s.h.

4899. Independent Study. The development of a special topic of interest to the student under the direct supervision of a management faculty member. Credit hours vary according to the nature of the project. MGT Core and permission of department chair.) 1-3 s.h.

5860. Comparative Management. Comparative study of organization, managerial styles, and leadership in foreign countries based on historical and environmental factors. Analysis of the reasons that managerial activity and the effectiveness of management vary among different business systems. (Prereq.: MGT 3725 and 3750) 3 s.h.

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Management Faculty

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Dr. Rammohan Kasuganti, Chair B.S.M.E., Osmania University, India, 1968 M.S.I.E., Purdue University, 1970 M.B.A., Kent State University, 1974 D.B.A., Kent State University, 1976 Areas of Interest: Process Management, Strategy & International Business Phone: 330-941-3070 Email: rrkasuganti@ysu.edu	Mrs. Sandie Arnold - Secretary Phone: 330-941-3071 Email: sjarnold@ysu.edu
Dr. Patrick Bateman - Assistant Professor B.S., Rutgers University, 1995 M.S., Temple University, 2002 Ph.D., University of Pittsburgh, 2008 Areas of Interest: Social and Immersive Computing Environments Computer Mediated Communication E-commerce Knowledge Management Phone: 330-941-3524 Email: pjbateman@ysu.edu	Dr. Rangamohan Eunni - Associate Professor B.S., Indian Institute of Technology M.S., University of Bath, Bath, UK DBA, Boston University Areas of Interest: International Entrepreneurship SMEs in Emerging Markets Strategic Decision Making Phone: 330-941-7180 Email: rveunni@ysu.edu
Dr. Stanley Guzell - Professor B.A., The Ohio State University, 1969 M.P.I.A., University of Pittsburgh, 1973 Ph.D., University of Pittsburgh, 1980 Areas of Interest: International Business Cross-Cultural Understanding Public Sector Labor Relations Phone: 330-941-3219 Email: sdguzell@ysu.edu	Dr. Helen Guohong Han- Assistant Professor M.A., University of Minnesota Ph.D., University of Illinois at             Urbana Champaign Areas of Interest: Leadership and Diversity Employee Attitudes and Team Development Social Network and Multilevel Studies Phone: 330-941-1893 Email: ghan@ysu.edu
Dr. Birsen Karpak - Professor D.B.A., University of Istanbul, Turkey, 1974 Phone: 330-941-1892 Email: bkarpak@ysu.edu	Atty. Louis Katz - Professor B.A., Kent State University, 1971 J.D., Cleveland State University, 1974 B.S., Illinois State University, 1977 Areas of Interest: Anti Trust Securities Regulation Initial Public Offerings Insider Trading Phone: 330-941-1887 Email: katz@justicemail.com
Dr. Anthony Kos - Associate Professor B.S. in B.A., Youngstown State University, 1983 M.B.A., Youngstown State University, 1987 Ph.D., Kent State University, 1997 Phone: 330-941-1889 Email: ajkos@ysu.edu	Dr. Anne McMahon - Professor B.A., University of Portland, 1965 M.A., Michigan State University, 1967 Ph.D., Michigan State University, 1970 Areas of Interest: Workplace Diversity; Working with Volunteers, Organizational Behavior Phone: 330-941-2350 Email: ammcmahon@ysu.edu
Dr. Rajendran Pandian - Assistant Professor Ph.D., University of Illinois PGD Management, Xavier Labor Relations Institute M. Tech., Osmania University B. Tech., Indian Institute of Technology   Phone: 330-941-1890 Email: jpandian@ysu.edu	Dr. Gang Peng - Assistant Professor Ph.D., University of Washington M.B.A., Southeastern Louisiana University B.A., Shandong University   Phone: 330-941-3272 Email: gpeng@ysu.edu
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Dr. Clement Psenicka - Professor B.S., Dyke College, 1969 M.A., Kent State University, 1972 D.B.A., Kent State University, 1976 Areas of Interest: Quality Control Operations Planning and Control Human Behavior Research Phone: 330-941-1886 Email: cpsenick@cc.ysu.edu	Dr. Thomas Rakestraw - Associate Professor B.S., Florida State University, 1976 M.S., Purdue University, 1980 Ph.D., Purdue University, 1983 Phone:  330-941-1891 Email: tlrakestraw@ysu.edu
Dr. John Russo - Professor B.S., Michigan State University, 1969 M.S., State University of New York at Brockport, 1973 Ed.D., University of Massachusetts, 1977 Areas of Interest: Labor Issues Auto Industry Trade Unions Phone: 330-941-1783/2976 Email: jbrusso@ysu.edu	Mr. Frank Sole - Instructor B.S., Youngstown State University, 1976 M.B.A., Youngstown State University 1989 Areas of Interest: Strategic Planning/Management Overall Business Consulting/Management Freshman Level Instruction Phone: 330-941-3584 Email: fgsole@ysu.edu
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Dr. William Vendemia - Associate Professor B.S. in B.A., The Ohio State University, 1980 M.B.A., Kent State University, 1981 Ph.D., Kent State University, 1991 Phone: 330-941-1785 Email: wgvendemia@ysu.edu	Mr. Patrick Gaughan - Full-time Instructor Phone: 330-941-3071 Email: pgaughan@ysu.edu
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Atty. Larry Zielke - Full-time Instructor Phone: 330-941-3082 Email: lazielke@ysu.edu

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Department of Marketing

Requirements | Undergraduate courses | Faculty & Staff

Marketing courses are designed to prepare a student for a career in areas related to product development, distribution, pricing and promotion of goods and services for profit and nonprofit business.

Both global and domestic corporations’ manufacturing, distributing, buying, and selling significantly shape the standard of living and global economy.

To prepare you for a career in marketing or as a part of a business decision-making team, this program provides courses in sales, retail, business to business marketing, and consumer behavior.

The department chair, Dr. James Kohut, can be reached at (330) 941-3149.

Employers of Recent Graduates Include: Smuckers; Cintas; Hill, Barth, & King; The Vindicator, Turning Technologies, Avalon Inn, Home Savings & Loan, FirstEnergy Corporation, National City Bank and the Eastwood Mall/Cafaro Corporation.

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B.S. in B.A/ Marketing General Education Requirements (GER)

The General Requirements (GER) courses are in Writing, Oral Communications, the Natural Sciences, Mathematics, Societies & Institutions, Artistic & Literary Perspectives and Personal & Social Responsibility. These courses provide students with a broad-range of education that will provide a base of knowledge to better enable students to develop the analytical skills needed in the world of business.

General Education Requirements (GER)

English 1550, Writing I & English 1551, Writing II
Philosophy 2625, Introduction to Professional Ethics
Artistic & Literary Perspectives Elective(s)
Comst 1545, Communication Theory & Practice
Natural Science Electives
Societies & Institutions
Psychology 1560, General Psychology
GER Elective (Artistic & Literary Perspectives or Natural Science Elective)

II. Business Tool Courses in mathematics, economics, accounting, statistics and legal environment are the Tools necessary to prepare students for the Upper Division Business Courses.

Business Tool Courses
Business 1500, Dynamics of U.S. & Global Business
Math 1548, College Business Math 1
Math 1549, College Business Math 2
Economics 2610, Principles 1
Economics 2630, Principles 2
Management 2604, Legal Environment of Business
Accounting 2602, Financial Accounting
Accounting 2603, Managerial Accounting
Economics 3780, Business & Econ Statistics AND Economics 3781, Econ Statistics Workshop

III. Business Core Courses
The Business Core Courses are introductory and capstone in Finance, Management, and Marketing. These 3700 level courses introduce students to the various fields of business. Management 4850 is the capstone course, which is the synthesis of prior business courses.

All Business Core Courses require a Permit or a Declared Major.
Fin 3720, Business Finance
Mkgt 3703, Marketing Concepts and Practices
Mgt 3725, Fundamentals of Management
Mgt 4850, Strategic Management & Leadership

Business Core Permits
Bachelor of Science in Business Administration (B.S. in B.A.) degree-seeking students must have a declared major in order to register for Finance 3720, Management 3725 and Marketing 3703. Management 4850 requires a course permit. It is the capstone course for all business majors. Permits for Management 4850 are distributed by the WCBA academic advisors.

A.A. Degree: Suggested First-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
English 1550, Writing 1 Math 1548, Business Math 1 Econ 2610, Principles 1 Artistic & Literary Perspective Elective Natural Science Elective Bus 1500, Dynamic of U.S. & Global Business	English 1551, Writing 2 Phil 2625, Intro to Professional Ethics Econ 2630, Principles 2 Psych 1560, General Psychology Artistic & Literary Perspective Elective Acctg 2602, Financial Accounting
18 Semester Hours	18 Semester Hours

Suggested Second-Year Schedule*

FALL SEMESTER	SPRING SEMESTER
Business Core Course Mgt 2604, Legal Environment of Business Acctg 2603, Managerial Accounting Econ 3780, Bus & Economic Statistics Econ 3781, Economic Statistics Workshop Laboratory Science Elective	Business Core Course Concentration Area Course Concentration Area Course Concentration Area Course Artistic & Literary Perspective Elective English Literature Elective
18 Semester Hours	18 Semester Hours

*Suggested schedules do not include developmental courses.

Marketing Concentration Requirements for Associate Degree

Select three (3) courses from the following:
Marketing 3709, Retail Marketing
Marketing 3713, Retail Merchandise Buying
Marketing 3720, Industrial Marketing
Marketing 3726, Consumer Buying
Marketing 3740, Professional Selling
Marketing 3755, Shopping Center Fund
Advertising 3711, Marketing Communications
Advertising 3712, Creative Strategy
Advertising 3717, Media Planning & Buying
Public Relations 3710, Basic Public Relations

*See the Schedule of Undergraduate Courses on the YSU web page for a listing of classes at www.ysu.edu.

B.S.B.A Degree:  Suggested First-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
ENGL 1550, Writing 1 MATH 1548, Business Math 1 BUS 1500, Dynamics of U.S. & Global Business Laboratory Science Elective ECON 2610, Principles 1	ENGL 1551, Writing 2 MATH 1549, Business Math 2 PSYCH 1560, Gen. Psychology Artistic Literary Persp. Elective ECON 2630, Principles 2
16 semester hours	16 semester hours

Suggested Second-Year Schedule (for ALL Majors)

FALL SEMESTER	SPRING SEMESTER
MGMT 2604, Legal Envt. of Bus. 1 PHIL 2625, Intro to Professional Ethics ACCTG 2602, Financial Accounting COMM 1545, Communication Theory & Practice Artistic & Literary Elective CSIS 1590 (for MIS majors)	ECON 3780, Bus. Econ. Statistics ECON 3781, Bus. Econ. Statistics Workshop ACCTG 2603, Man. Accounting Artistic/Literary Perspective or Natural Science Elective Natural Science Elective Societies & Institutions Elective
18 semester hours	17 semester hours

Marketing Major Third Year Schedule

FALL SEMESTER	SPRING SEMESTER
MKTG 3703, Marketing Concepts & Practice ADVER 3711, Marketing Communications MGT 3725, Fundamentals of Management FIN 3720, Business Finance Non-Business Elective	MKTG 3726, Consumer Behavior ADVER 3712, Creative Strat. IMC ADVER/MKTG Elective Business Upper Div. Elective Non-Business Elective
17 semester hours	15 semester hours

Marketing Major Fourth Year Schedule

FALL SEMESTER	SPRING SEMESTER
MKTG 4815, Marketing Research ADVER 3717, Media Planning & Buying ADVER/MKTG Elective Business Upper Division Elective Non-Business Elective	MKTG 4825, Marketing Mgt. or ADVER 4855, IMC Campaigns ADVER/MKTG Elective MGT 4850, Strategic Mgt. & Leadership Business Upper Division Elective
15 semester hours	13 semester hours

Marketing Minor

Mktg 3703 Mtg Concepts & Practice Mktg 3726 Consumer Behavior Mktg 3740 Professional Selling Mktg 4825 Marketing Management Plus 6 s.h. from the following courses: Mktg 3709 Retail Marketing Mktg 3720 Industrial Marketing Mktg 4815 Marketing Research Mktg 4845 International Marketing Total Semester Hours:

4 3 3 3 3 3 3 3 19

Business Minor

Acctg 2602 Financial Accounting Acctg 2603 Managerial Accounting Mktg 3703 Mktg Concepts & Practices Fin 3720 Business Finance Mgt 3725 Fundamentals of Mgt Mgt 3761 Information Systems for Mgt Mgt 3737 Management Science Total Semester Hours

3 3 4 3 3 3 3 22

Pre-MBA Minor

Fin 6900 Fin Acctg/Finance Decision Mktg 6900 Foundations of Mktg Mgt 6900 Foundations of Mgt Mgt 6916 Quant Analysis for Bus Mgt 6917 Information Systems for Mgt Econ 6900 Statistical Problems or Econ 3780/3781 Bus/Econ Stats/Wkshp Econ 6901 Basic Economic Analysis or Econ 2610/2630 Principles I/II Total Semester Hours

4 2 2 2 2 3 5 3 6 18-23

Student Organizations

Advertising Club/Alpha Delta Sigma
American Marketing Association Collegiate Chapter
Beta Gamma Sigma
Student Leadership Council
Student Nonprofit Leadership Organization
Students in Free Enterprise

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Marketing Undergraduate Courses

1520. Selected Marketing Topics. Topics vary each semester. Subject matter and number of credit hours announced in advance of each offering. May be taken twice with change of topic. 1 3 s.h.

3703. Marketing Concepts and Practice. The activities involved in marketing products, services, and ideas examined within a framework of customer management. Topics include global marketing environment, market analysis and segmentation, consumer behavior, product development and management, pricing, promotion, and distribution. Marketing is examined from its role as a central function of business and non profit organizations, and from its dominant role in a market economy. Prereq.: BUS 1500 and junior standing. 4 s.h.

3709. Retail Marketing. Retailing is the largest industry and the dominant employer in the U.S. economy. The industry is explored, with particular emphasis on understanding the activities of retailers, both large and small. Topics include shopper behavior, store location, store layout, product presentation, and customer service. The criteria for success in retailing, the impact of technology on retailing, and the retail process examined within the larger domain of marketing. Beneficial to all marketing and business majors, as well as others engaged in shopping activities. Prereq.: MKTG 3703. 3 s.h.

3713. Retail Merchandise Buying. The product dimension of retailing. The strategies and philosophies that determine excellence in merchandise selection. Topics include the organization of the buying function, determining what to buy based on customer needs, visiting the market, vendor analysis and selection, Quick Response (QR) and Efficient Consumer Response (ECR), and the retail buyer's responsibilities in other areas of the retail firm. Extensive attention to global sourcing. Prereq.: MKTG 3703. 3 s.h.

3720. Industrial Marketing. Characteristics of Manufacturers' goods, channels of distribution, functions of intermediates, distribution costs, marketing research, government control, and legal limitations. Product policies, service policies, packaging policies, price policies. Industrial advertising organization, planning and budgeting, uses of advertising agencies and national advertising media, sales manuals, dealer helps. Prereq.: MKTG 3703. 3 s.h.

3726. Consumer Behavior. Individual and group behavior as related to marketing consumer behavior, considered from both the standpoint of the marketing manager and from that of the individual as a consumer. The behavioral sciences serve as a background to provide standards for the social and human evaluation of current marketing activities. Topics include the buyer as problem solver, buying decision processes and models, measurement of promotional effectiveness, and life style analysis.
Prereq.: MKTG 3703. 3 s.h.

3732. Non Textiles/Furnishings. The principles and functions of non textiles and furnishings. The sources of raw materials, manufacturing processes, care, use, and selling points of these types of merchandise: paper, leather, furs, jewelry, metals, stones and cosmetics. The furnishings industry is examined with emphasis on forecasting, planning, selecting, negotiating, pricing, and recording of merchandise.
Prereq.: MKTG 3703. 4 s.h.

3740. Professional Selling. Personal selling and sales management examined within the marketing environment. Emphasis on marketing relationships, buyer motivation and behavior, selling strategy and sales management techniques. Prereq.: BUS 1500 and sophomore standing. 3 s.h.

3755. Shopping Center Fundamentals. General survey of the elements in the development of planned shopping centers. The history and social significance of planned shopping centers, their present position and future directions. Prereq.: MKTG 3703. 3 s.h.

3757. Shopping Center Development. Examination of shopping centers from a marketing and development standpoint. Topics include marketing strategies, site selection, promotions, tenant mix, and public relations. Prereq.: MKTG 3703. 3 s.h.

4815. Marketing Research. Introduction to the major areas of research marketing. Problem definition, research design, gathering information and analysis to assist marketing management with the decision making process. Both empirical and theoretical concepts. Review of research problems, approaches and trends in industrial retailing, wholesaling, trade associations, advertising, publishing and consulting firms. Prereq.: MKTG 3703. 3 s.h.

4825. Marketing Management. Comprehensive study of the management functions in marketing including organization, planning, research, merchandising, sales, advertising and promotion, marketing channels, and control related to corporate policies and objectives. Management practices covering recruiting, selection, training, equipping, compensating, and supervising. Prereq.: MKTG 3703. 3 s.h.

4842. Special Topics in Marketing. Topics vary each semester. Subject matter, number of credits, and prerequisites announced in advance of each topic. No more than one Special Topic per semester is permitted. May be taken twice with change of topic. Prereq.: Permission of chairperson. 1 3 s.h.

4845. International Marketing. Development of United States trade, foreign trade promotion, organization, export and import procedures and practices. Presented from the viewpoint of the international marketing manager who must recognize differences between markets in various countries as influenced by their particular cultural and economic environments. Prereq.: MKTG 3703. 3 s.h.

4846. Marketing Channels and Logistics. Consideration of the problems likely to arise in the planning for and movement of goods through channels of distribution from producer to end user. Elements of the logistical system, including transportation modes, plant and warehouse location, and inventory size determinations. Behavioral and functional relationships with and between channel members in a supply chain. Prereq.: MKTG 3703 and ECON 3780. 3 s.h.

4848. Marketing and Social Responsibility. Present marketing practices and their impact on the values of society and the impact of social and ethical trends upon marketing. Search for the consumers' interest, the social audits, marketing responsibilities, product safety, ecological considerations, legal restraints, and pricing and sales practices. Prereq.: MKTG 3703. 3 s.h.

4850. Marketing Internship. Through employment with participating business organizations the student receives professional marketing experience. Candidates work for the entire semester at a local business organization under the direct guidance of a faculty advisor. Required paper at the end of the course on the relationship of marketing theory and practice. Prereq.: MKTG 3703. 3 s.h.

4851. Services Marketing. Cross functional approach to the marketing of customer services in profit and non profit organizations, including domestic and international opportunity analysis, customer analysis, financial analysis, strategy formulation, process and systems management, and quality improvement. Prereq.: MKTG 3703. 3 s.h.

4865. Shopping Center Operations. Comprehensive review of the practices and procedures involved in the operation of shopping mall properties, including merchandising, maintenance, security, mall tenant relations, and community relations. Prereq.: MKTG 3703. 3 s.h.

4870. Small Business Entrepreneurship Study of the small business environment and the problems in starting a business. How small businesses apply the managerial functions in using their resources. Cross listed with MGT 4870. Prereq.: MKTG 3703. 3 s.h.

4871. Small Business Enterprise. Students work with actual problems faced by small businesses under faculty supervision. Problems are defined, analyzed, researched. Recommendations are developed and presented to clients for evaluation. Cross listed with MGT 4871. Prereq.: MKTG 3703. 3 s.h.

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Marketing Faculty

Dr. James Kohut - Chair B.S., Bowling Green State University, 1974 M.B.A., Youngstown State University, 1980 Ed.D. University of Akron, 1988 Areas of Interest: Research interests that lie primarily in the field of entrepreneurship and sales management and training Phone: 330-941-3149 Email: jk4911@aol.com	Ms. Robin Bradley – Secretary Phone: 330-941-3080 Email: rsbradley@ysu.edu
Dr. Cynthia Anderson- Professor B.S., Youngstown State University, 1972 M.A., The Ohio State University, 1975 Ed.D., University of Akron, 1990 Areas of Interest: Shopping center management and development Phone: 330-941-3076 Email: ceanderson@ysu.edu	Dr. Bruce Keillor B.A., University of Minnesota (Econ/Japanese Studies), 1987 M.B.A, Minnesota State University (Marketing Concentration), 1989 Ph.D., University of Memphis (Marketing), 1994 Areas of Interest: Marketing strategy; firm-level political strategy; cross-cultural marketing Phone: 330-941-1894 Email: bdkeillor@ysu.edu
Dr. Peter Reday - Assistant Professor A.A., Blue Ridge College, 1969 B.A., Oakland University, 1971 M.I.M., Thunderbird, 1977 Ph.D., Nanyang Technological University,      Singapore Areas of Interest: International business, personal selling, market research, and business to business marketing. Phone: 330-941-3078 Email: pareday@ysu.ed	Dr. Mark Toncar - Associate Professor B.B.A., Kent State University, 1979 M.B.A., Kent State University, 1981 Ph.D., Kent State University, 1994 Areas of Interest: (1) Effects of service learning in higher education, (2) The way consumers respond to specific types of advertising language and the effects that different ad language have on persuasion and memory, (3) Role of international franchising as a market entry strategy Phone: 330-941-7256 Email: mftoncar@ysu.edu
Dr. Ying Wang, Ph.D. Assistant Professor Ph.D., Kent State University M.A., Kent State University B.A., People's University of China, Beijing, China Areas of Interest: Integrated Marketing Communication Brand Communication International Marketing E-marketing Phone: 330-941-1867 Email: ywang01@ysu.edu	Dr. Homer Warren -Associate Professor B.S. in B.A., Youngstown State University, 1973 M.A., Youngstown State University, 1977 D.B.A., Kent State University, 1985 Areas of Interest: Developing models to teach strategic marketing management, consumer behavior, and personal selling Holistic approaches to motivation paradigms Surveying black student retention factors Black consumers and empowerment Phone: 330-941-1868 Email: hbwarren@ysu.edu
Mrs. Christine Dennison - Full-Time Instructor Phone: 330-941-3079 Email: chdennison@ysu.edu	Ms. Laura McCaskey - Campus Director, American Humanics/Nonprofit Leadership Program Instructor, Marketing Phone 330-941-1870 Email: ljmccaskey@ysu.edu
Mr. Michael Pontikos Full-Time Instructor, Marketing   Phone 330-941-1882 Email: mgpontikus@ysu.edu	Mrs. Donna Walsh- Full-Time Instructor A.S., University of Akron, 1984 B.S.B.A., University of Akron, 1985 M.B.A., Youngstown State University, 2008 Areas of Interest: Entrepreneurship Ethics Phone 330-941-3385 Email: dmwalsh@ysu.edu

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Faculty and Staff

Listed alphabetically. For more information, please visit their respective department Faculty listing.

Dr. Cynthia Anderson - Professor Department: Advertising, Marketing Phone: 330-941-3076 Email: ceanderson@ysu.edu	Dr. Joseph Antenucci - Professor Department: Accounting Phone: 330-941-3590 Email: jwantenucci@ysu.edu
Ms. Sandie Arnold - Secretary Department: Management Phone: 330-941-3071 Email: sjarnold@ysu.edu	Dr. Patrick Bateman - Assistant Professor Department: Management Phone: 330-941-3524 Email: pjbateman@ysu.edu
Ms. Monique Bradford - MBA Coordinator Department: Dean's Office Phone: 330-941-3069 Email: mrbradford@ysu.edu	Ms. Robin Bradley - Secretary Department: Advertising, Marketing Phone: 330-941-3080 Email: rsbradley@ysu.edu
Ms. Kathy Buser - Secretary Department: Undergraduate Student Services Phone: 330-941-3066 Email: krbuser@ysu.edu	Ms. Jennifer Cambouris - Secretary Department: Accounting Phone: 330-941-3084 Email: jacambouris@ysu.edu
Ms. Linda Cascarelli - Secretary Department: Professional Practice Phone: 330-941-3660 Email: lmcascarelli@ysu.edu	Dr. Huaiyu (Peter) Chen - Associate Professor Department: Accounting, Finance Phone: 330-941-7180 Email: hcchen.01@ysu.edu
Ms. Gwenn Clark - Coordinator Department: Professional Practice Phone: 330-941-1405 Email: gvclark@ysu.edu	Dr. Gregory Claypool - Professor Department: Accounting Phone: 330-941-2412 Email: gaclaypool@ysu.edu
Mr. Mark Cornman - full-time Instructor Department: Accounting & Finance Phone: 330-941-3749 Email: macornman01@ysu.edu	Mrs. Christine Dennison - Full-Time Instructor Department: Advertising, Marketing Phone: 330-941-3079 Email: chdennison@ysu.edu
Dr. Rangamohan Eunni - Associate Professor Department: Management Phone: 330-941-7180 Email: rveunni@ysu.edu	Ms. Kellie Gabriel - Academic Advisor Department: Undergraduate Student Services Phone: 330-941-3067 Email: kagabriel@ysu.edu
Atty. Patrick Gaughan - Full-Time Instructor Department: Management Phone: 330-941-3071 Email: pgaughan@ysu.edu	Ms. Nicole Gettman - Academic Advisor Department: Undergraduate Student Services Phone: 330-941-2379 Email: nlgettman@ysu.edu
Dr. Stanley Guzell - Professor Department: Management Phone: 330-941-3219 Email: sdguzell@ysu.edu	Dr. Helen Han- Professor Department: Management Phone: 330-941-1893 Email: ghan@ysu.edu
Dr. Jack Harpool - Professor Department: Management Phone: 330-941-2013 Email: jdharpool@ysu.edu	Dr. Birsen Karpak - Professor Department: Management Phone: 330-941-1892 Email: bkarpak@ysu.edu
Dr. Rammohan Kasuganti - Chair & Professor Department: Management Phone: 330-941-3070 Email: rrkasuganti@ysu.edu	Atty. Louis Katz - Professor Department: Management Phone: 330-941-1887 Email: lekatz01@ysu.edu
Dr. Bruce Keillor Department: Marketing Phone:330-941-1894 Email:bdkeillor@ysu.edu	Dr. James Kohut- Chair & Professor Department: Marketing Phone: 330-941-3149 Email: jk4911@aol.com
Dr. Anthony Kos - Assistant Professor Department: Management Phone: 330-941-1889 Email: ajkos@ysu.edu	Dr. David Law-Professor Department: Accounting & Finance Phone: 330-941-1881 Email: dblaw@ysu.ed
Dr. Betty Jo Licata-Dean Department: Business AdministrationPhone:330-941-2737 Email:bjlicata@ysu.edu	Ms. Laura McCaskey-Campus Director American Humanics/Center for Nonprofit Leadership Department: Marketing Phone: 330-941-1870 Email: ljmccaskey@ysu.edu
Mrs. Jill McCullough-Instructor Department: Accounting & Finance Phone: 330-941-1472 Email: jbmccullough@ysu.edu	Dr. Anne McMahon-Professor Department: Management Phone:330-941-2350 Email:ammcmahon@ysu.edu
Dr. Kent McMath-Professor Department: Accounting & Finance Phone:330-941-3749 Email:kmcmath@cc.ysu.edu	Mrs. Kathleen Mumaw-Instructor Department: Accounting & Finance Phone: 330-941-3199 Email: kemumaw@ysu.edu
Dr. Rajendran Pandian-Assistant Professor Department: Management Phone:330-941-1890 Email: jpandian@ysu.edu	Dr. Gang Peng-Assistant Professor Department: Management Phone: 330-941-3271 Email: gpeng@ysu.edu
Dr. Karin Petruska-Assistant Professor Department: Accounting & Finance Phone:330-941-1876 Email: kapetruska@ysu.edu	Mr. Michael Pontikos-Full-time Instructor Department: Marketing Phone: 330-941-1882 Email: mgpontikos@ysu.edu
Dr. Clement Psenicka-Professor Department: Management Phone: 330-941-1886 Email: cpsenick@cc.ysu.edu	Dr. Thomas Rakestraw-Associate Professor Department: Management Phone:330-941-1891 Email: tlrakestraw@ysu.edu
Dr. Peter Reday-Assistant Professor Department: Marketing Phone: 330-941-3078 Email: pareday@ysu.edu	Dr. James Ritter-Director, Undergraduate Student Services Department: Business Administration Phone: 330-941-2019 Email: jmritter@ysu.edu
Mrs. Evonne Rucker Department: Business Aministration Phone:330-941-3065 Email: evrucker6@ysu.edu	Dr. John Russo-Coordinator, Labor Studies Program/Co-director, Center for Wroking-Class Studies Department: Management Phone: 330-941-1783 Email: jbrusso@ysu.edu
Dr. Raymond Shaffer-Chair & Professor Department: Accounting & Finance Phone:330-941-3196 Email: rjshaffer@ysu.edu	Mrs. Christine Shelton-Coordinator of External Relations Department: Business Administration Phone: 330-941-3068 Email: cgshelton@ysu.edu
Mr. Frank Sole-Instructor Department: Management Phone:330-941-3584 Email: fgsole@ysu.edu	Dr. David Stout-Professor and Andrews Chair in Accounting Department: Accounting & Finance Phone: 330-941-3509 Email: destout@ysu.edu
Dr. James Tackett-Professor Department: Accounting & Finance Phone:330-941-3083 Email: jaatacket@cc.ysu.edu	Dr. Mark Toncar-Associate Professor Department: Marketing Phone: 330-941-7256 Email: mftoncar@ysu.edu
Dr. William Vendemia-Associate Professor Department: Management Phone:330-941-1785 Email: wgvendemia@ysu.edu	Mr. Michael Villano-Instructor Department: Accounting & Finance Phone: 330-941-1874 Email: mcvillano@ysu.edu
Dr. Ronald Volpe-Professor Department: Accounting & Finance Phone:330-941-1872 Email:	Mrs. Donna Walsh-Instructor and Program Coordinator of Monus Entrepreneurship Center Department: Marketing Phone: 330-941-3385 Email: dmwalsh@ysu.edu
Dr. Ying Wang-Assistant Professor Department: Marketing Phone:330-941-1867 Email: ywang01@ysu.edu	Dr. Homer Warren-Associate Professor Department: Marketing Phone: 330-941-1868 Email: hbwarren@ysu.edu
Dr. Fran Marie Wolf-Associate Professor Department: Accounting & Finance Phone:330-941-7259 Email: wolf1876@yahoo.com	Dr. Peter Woodlock-Professor Department: Accounting & Finance Phone: 330-941-1873 Email: pdwoodlock@ysu.edu
Dr. Xiaolou Yang-Assistant Professor Department: Accounting & Finance Phone:330-941-7149 Email: xyang@ysu.edu	Atty. Larry Zielke-Instructor Department: Management Phone: 330-941-3082 Email: lazielke@ysu.edu

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AACSB Accreditation

AACSB International - The Association to Advance Collegiate Schools of Business accreditation represents the highest standard of achievement for business schools worldwide. Founded in 1916, the association accredited 467 member institutions internationally.

AACSB International accreditation assures quality and promotes excellence and continuous improvement in undergraduate and graduate education for programs in business administration. Accreditation is a process of voluntary, non-governmental peer review of educational institutions and programs. To achieve accreditation, business programs must satisfy the expectations of a wide range of quality standards relating to strategic management of resources, interactions of faculty and students in the educational process, and achievement of learning goals in degree programs. These standards are mission-linked.

Less than one-third of U.S. business schools and only 15% of business schools worldwide meet the rigorous standards of AACSB International accreditation.

For more information, visit the AACSB International Accreditation web site.

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Dean's Message

Welcome to the Williamson College of Business Administration.

We are proud of the programs, services, students, faculty, and staff in the college, and are pleased to be able to share our story with you.

The mission of the WCBA is “prepare leaders for business, government, nonprofit organizations, and society” and to that end, we provide rigorous academic preparation for our undergraduate and MBA students, focus on the leadership skills and professional development of our students, and capitalize on our strategic partnerships with the business community.

The quality of opportunities available to our students is recognized by our accreditation by AACSB International-The Association to Advance Collegiate Schools of Business. As a student in the WCBA, you deserve the best, and AACSB accreditation is the external recognition that you are getting the best in terms of programs, services, and faculty.

Students in the Williamson College of Business Administration are encouraged to begin building their professional portfolios as early as the freshman year. These portfolios are the collection of knowledge, skills, and experiences that position you for career success in business. Leadership activities, internships, academic performance, community service, specialized skills, and professional orientation are all components of the professional portfolio.

We are proud to offer a variety of academic programs and services in the college that support our students in achieving their career goals. As a student in the WCBA you can take advantage of these opportunities:

• Bachelor of Science in Business Administration (BSBA) program with a choice of majors in accounting, advertising/public relations (one of the few programs in the country housed in a business school), business economics, finance, general administration, human resource management, international business, management information systems, and marketing.
• Three associate degrees – Associate of Arts in Business Administration, Associate in Labor Studies, and Associate in Technical Study.
• Master of Business Administration (MBA) with courses offered in the evening and on Saturday. Graduate Assistantships are available. An 18-month Executive MBA program is also available to people who have at least five years of full-time professional experience.

In addition to our academic programs, there are several hallmarks of the WCBA that enable our students to stand out from the rest. These include:

An extensive internship program that enables our students to gain career-related experience and earn academic credit.

Professional student organizations that provide leadership and professional development opportunities.

Certificates and minors in entrepreneurship and nonprofit leadership. These consist of several upper-division courses that can be used as business electives with any major in the university.

Many events at which students can interact with business professionals. These activities enable our students to make professional contacts and receive career advice.

A comprehensive Center for Undergraduate Student Services that includes full-time academic advisors and the Professional Practice Program Coordinator.

The Williamson Center for International Business, the Monus Entrepreneurship Center, and the Center for Nonprofit Leadership all provide opportunities for academic coursework, internships, and business community interaction.

International Study Tours and Study Abroad opportunities that enhance a student’s academic and professional preparation.

Successful alumni that continue their involvement with the college and support the preparation of future business leaders.

I look forward to the opportunity to discuss the Williamson College of Business Administration with you. Whether you are a current student, prospective student, parent, alumnus/alumna, or business professional I hope you will feel free to contact me if you have any questions or would like to explore how you can get involved with the WCBA.

With Penguin Pride,

Betty Jo Licata, Ph.D.
Dean

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College Mission

The mission of the WCBA is to prepare undergraduate and MBA students for productive and fulfilling careers as leaders in business, government, nonprofit organizations, and society:

• We emphasize a student-centered, teaching/learning process with a focus on the application of theory to practice and the intellectual and professional development of our students.
• We promote and reward faculty scholarship that influences management/business practice and that enhances the teaching-learning process.
• We encourage and reward service activities by our students, faculty, and staff that add value to the regional business community.

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College History

The department of business administration was established at Youngstown Institute of Technology in 1923. As the business program grew and Youngstown College became Youngstown State University, the School of Business was formed. To strengthen its ability to serve the education needs of regional businesses, the School of Business established the MBA Program in 1971. In 1981, the school was named the Warren P. Williamson, Jr. School of Business Administration in honor of the school’s benefactor. When the Division of Academic Affairs was reorganized in 1993, all schools became colleges.

The Williamson family continues to be generous to the university and the college. In 1992, the Williamsons made a very generous gift to form the Center for International Business. Now called the Williamson Center for International Business, the Center encourages the integration of international perspectives across the undergraduate and graduate curricula of the WCBA, assists faculty development, and provides outreach services to the business community.

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